Home > Search Results: Chybova, Hana
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Relaunch of the Nestlé Ricoré brand on the Czech and Slovak market
 Nováková, Eliška ; Boučková, Jana (advisor) ; Chybova, Hana (referee)
This thesis handles the issue of Relaunch of the Nestlé Ricoré brand on the Czech and Slovak market. The aim of this thesis was to describe the process of brandbuilding of the real fast mooving consumer good. In the theoretical part of the thesis I focused on the analysis and description of current situation of Nestlé Ricoré brand. In the practical part I proposed optimal strategy for relaunch of this brand.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English