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Využití internetových technologií pro propagaci malého podniku
Buchtová, Zuzana
BUCHTOVÁ, Z. Promotion of a small enterprise by using internet technologies. Bachelor thesis Brno: MENDELU in Brno, 2014. The aim of this bachelor thesis is to create a proposal for the e-promotion possibilities of a small winery. The proposal will be processed based on the actual situation analyses and marketing survey. The theoretical part provides general information about e-marketing and different ways of promotion including evaluation of their efficiency and also their costs. The practical part of the thesis evaluates the questionnaire survey and describes the specific marketing plan for the e- promotion of the enterprise and its budget.
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Development of Business Activities of Company Adam Rujbr Architects s.r.o.
Buchtová, Zuzana ; Rujbr, Adam (referee) ; Šimberová, Iveta (advisor)
This theses treats the question of business activities development of the company Adam Rujbr Architects s.r.o.. The company provides a complex range or architectural services including design and engineering and their aim is to be a respected, reliable and comprehensive service supplier. Based on analyses of the relevant company business information I have suggested a solution of further company development. My proposal includes suggestion of collateral business activities using a franchising model for run network of a multipurpose apartments.
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Determination of carnitine in food supplements
Buchtová, Zuzana ; Hrstka, Miroslav (referee) ; Vespalcová, Milena (advisor)
This work deals with the determination of L-carnitine in food supplements. L-carnitine is a substance naturally occurring in organism, essential for metabolism of fatty acids. In food supplements is used especially for reducing body weight as a "fat burner". L-carnitine is popular with athletes for improve athletic performance. While data are not available to support these positive effects of carnitine, the positive results of carnitine supplementation in the medicine were found, mainly on cardiovascular system. The literary part of this study describes the properties and the use of carnitine in the diet of human. Furthermore, a review of methods used for determination of L-carnitine in variety of samples is mentioned. In the experimental section the efficiency of SPE method for preparation matrix of real samples was investigated. A cation exchange solid phase extraction seems to be the most effective. The optimal conditions for isolation of L-carnitine by SPE extraction were not developed. L-carnitine was determined in six various food supplements by reverse phase chromatography with UV/VIS detection.
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Využití internetových technologií pro propagaci malého podniku
Buchtová, Zuzana
BUCHTOVÁ, Z. Promotion of a small enterprise by using internet technologies. Bachelor thesis Brno: MENDELU in Brno, 2014. The aim of this bachelor thesis is to create a proposal for the e-promotion possibilities of a small winery. The proposal will be processed based on the actual situation analyses and marketing survey. The theoretical part provides general information about e-marketing and different ways of promotion including evaluation of their efficiency and also their costs. The practical part of the thesis evaluates the questionnaire survey and describes the specific marketing plan for the e- promotion of the enterprise and its budget.
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