National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Nástroje telemarketingu služieb a ich vplyv na rozhodovanie spotrebiteľa
Bendíková, Monika
Bendíková, M. Telemarketing tools of services and their impact on consumer´s behavior. Bachelor thesis. Brno: Mendel university, 2016. The bachelor thesis is focused on the telemarketing tools of services, like the inbound so the outbound telemarketing tools. Further on the impact of tools on consumer´s behavior during the shopping through the phone or while calling the customer service. It is also dealing with differences in perception of telemarketing which depend on the consumer´s characteristics. The data for the thesis was acquired through the internet enquiry. The results were statistically analyzed.
Vplyv monetárnej politiky na konkurencieschopnosť vybraného odvetvia
Bendíková, Monika
The aim of the thesis is to determine the impact of monetary policy on the industry and also to determine the impact on the specific company characteristics. The panel data drawn from the Amadeus database is used for analysis. This is data of approximately nine thousand companies in the period from 2006 to 2015. The exogenous variables are defined as financial and non-financial characteristics of firms and the indicator of monetary policy is defined as three months interest rate, PRIBOR. The endogenous variables are defined as return on assets, return on equity and profit margin. The models will show whether there is a relationship between the central bank´s activity and the prosperity of the construction industry.

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