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The specifics of realization of a photographic exhibition
Kratochvílová, Aneta ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This thesis deals with specifics of realization of photographic exhibitions and their impact on the general production chain . The theoretical part contains a general description of the production chain of photographic exhibitions , as well as a detailed description of each type of photographic exhibitions and their progress in their organization . The practical part describes the application of this chain on our project Humans of Economics, which is mainly focused on the steps of its creation and implementation.
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Communication design of a new textile home decor brand
Vrabcová, Jana ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
The subject of this bachelor thesis is the communication design of a new textile home decor brand. The main purpose of this thesis is to define the brand essence according to the theoretical concepts with emphasis given to the meaning, elements, identity, brand equity and individual brand building and managing processes. The practical part is focused on the introduction of the BV.LINEN brand with description of the design of its communication concept including identity, elements and positioning based on the theoretical knowledge and own analysis results of target group characteristic and competitive brands.
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Efektivita propagace sportovní události sportovní událostí
Rak, Tomáš ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
Diploma thesis brings an insights into the organization of sports event Prague Riverside cross in Prague, which should showcase canoe slalom just before the ICF Canoe slalom World cup Prague 2015 and also bring the people to this main event. Diploma thesis will present specifics of event promotion by another event and it will focus on the effectiveness of such promotion on a specific example. The aim of the work is based on analyzes of the organization of sports events and based on the analysis of visitors and a general sense of awareness and evaluate the effectiveness of event promotion, recommend suitable proposals for future propagation in this way and finally draw attention to inappropriate solutions and risk of this kind of promotion. Work compares the situation before using the promotion of events and after the introduction of this method. The results will be reached by using questionnaire methods, financial analysis and comparison of statistical data.
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The production of series of gastro videos for the use on a blog
Karská, Diana ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This thesis deals with the production process of an audiovisual work. Specific focus is on the production chain of video recipes for the use on a foodblog. The theoretical part first defines the general concept of the production chain which is followed by a description of the production processes in film and advertising, from which derives the production of video recipes. In the analytical part is a situation analysis of video material about cooking, from which there are several key elements summarized for a successful culinary video production. The analytical part of the research is complemented with the requirements of media agencies for the placement of video, which is summarized into a table with a basic overview of the technical requirements of individual agencies. In the practical part is a plan of implementation for a series of video recipes of the Maťa varí foodblog, based on the previous parts created. The practical part also contains the actual implementation of video recipes, therefore, practical advice on problems that occurred during the execution of the implementation plan.
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Production and normative restrictions of multimedia events
Richterová, Viola ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This bachelor thesis deals with an cultural event production chain and its normative restrictions. The theoretical part includes a basic and structured description of an event production chain, there is also a coherent summary of basic normative restrictions of an event production. The practical part includes a description of the production chain application to the multimedia exposition Multimedia Display, emphasizing its normative restrictions. There is made an evaluation of the exposition, primarily its production, in the end.
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Actual trends in pre-production of multimedia
Svobodová, Jana ; Vondra, Zdeněk (advisor) ; Bedřichová, Petra (referee)
This bachelor thesis deals with key preparatory phase of production chain -- by pre-production and its diversity in individual areas of multimedia. The theoretical part contains description of multimedia work production chain in depth description of pre-production phase and description of the most frequent used instruments, which make pre-production easier. For the final part there is evaluation of instruments usage by specific multimedia areas. In the practical part is descripted production chain of student film Connection, the pre-production is processed in detail with all instruments used.
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