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Comparison of philosophic and ethic motives in the literary work of A.Camus and J.P.Sartre
Bečvářová, Lenka ; Blažková, Miloslava (advisor) ; Prázný, Aleš (referee)
RESUME My diploma thesis is focused on the comparison of opinions of Jean-Paul Sartre and Albert Camus concerning existential and philosophical motifs in their literary work. I tried to compare the occurrence of individual existential categories, based on selected philosophical and literary works of both authors, who rank among the French branch of atheist existentialism. The first chapter deals with basic characteristics of existential philosophy and its changes between the two wars; and the consequential spreading of this philosophy thinking in the post-war Europe, in which it achieved a great success in a few branches. Majority of this chapter is devoted to French existentialism, whose goal was to explore and describe concrete existence, while human being (existence) is identified as freedom there. It was due to Jean- Paul Sartre that French existentialism has become the most significant way of thinking. The two following chapters briefly describe the lives of Sartre and Camus; because the lives of authors who write philosophical and literary works are always interconnected with their work. The second and third chapter contain the analysis of selected works of both authors, while I didn't forget the dramatic work which is a part of philosophical ad literary work and by means of that I presented mainly...
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The Comparison of new TV stations at the Czech media market
Bláhová, Kateřina ; Horová, Olga (advisor) ; Bečvářová, Lenka (referee)
The aim of the Bachelor thesis is comparison of three TV stations -- TV Barrandov, Metropol TV and Prima COOL -- in terms of their marketing communications, to highlight similarities and differences. Furthermore, the evaluation factors of ratings and audience awareness, perception and interaction with the audience. The author also focuses on the comparison of target and focus groups appointed by these TV stations. Due to these aspects it will be possible to evaluate the effectiveness of action of these TV stations at the Czech media market. Hypotheses are higher ratings and awareness of the TV station Prima COOL thanks to interaction with larger and more traditional part of the Czech TV market -- TV Prima and minority status of Metropol TV through the short performance at the Czech media market.
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Product Value Analysis
Bečvářová, Lenka ; Šoljaková, Libuše (advisor) ; Wagner, Jaroslav (referee)
This thesis deals with the value analysis focused on the product. Attention is paid to its component - functional analysis - in connection with the method is introduced the issue of costing per product function. The theoretical part summarizes the knowledge from the literature about the method of value analysis and the method of cost calculations of the product function. The application part concerns concrete application of theoretical knowledge to the manufacturing company. In particular, it deals with the issue of function specification and casting per elements of product. In conclusion, the solutions are proposed to optimize costs.
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