National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Corporate Social Responsibility in the Business Plan of Accounting Organization
Barcal, Tomáš ; Novotná, Eliška (advisor) ; Dvořák, Jiří (referee)
The diploma thesis is dedicated to create a business plan using social responsible solutions. First, there is explained therory of organization from sociological perspective, making of business plan and also build social responsibility strategy. Furthermore, from these theoretical findings based on actual market analysis to determine the demand for services, build concrete social responsibility strategy and creation of business plan of accounting organization. From a methodological standpoint, market analysis and findings of the demand for services used methods of studying documents and to determine the key factors in the choice of suppliers of services method personal interview. Generally it was used a mixed design of data collection. Based on the data obtained was then build the company's CSR strategy and business plan of accounting organization.
Credit Card as Product
Barcal, Tomáš ; Votava, Libor (advisor)
Aim of the teoretical part of bachelor thesis is to acquaint the reader with historical evolution of credit cards and card associations, technological innovations of recent years, typology of payment cards and evolution of used technology. Aim of the practical part is to analyze credit cards provided by three "major players" on czech market. Further to compare these products and to evaulate the most profitable product from the selected. Practical part of this thesis is instrumental as a guide for potential applicant of credit card product as well this part outlines recommendations, which should the applicant use for a decision. The aims of the practical part I have achieved with help of methods of analysis, comparison and description. Contribution of my bachelor thesis is provided quidance what all is neccesary to focuse on, which categories of fees to analyze and how to correctly evaluate these categories to a potencial applicant of a credit card. Similarly making the recommendations how to properly deal with this product to maximazi its profitability.

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