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National Repository of Grey Literature

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Brand extension as a marketing strategy of the project Tapi Tea Balík, Lukáš ; Říha, David (advisor) ; Roll, Aleš (referee) The aim of this bachelor's thesis is to clarify the issue of brand extension and propose a strategy for particular brand -- Tapi Tea. This brand is keen to use the extension as one of the competetive advantage and possibility how to attract a wider audience. The theoretical part of this thesis deals with basic concepts of strategic management, branding and brand extension. The practical part consists of proposed strategy, which is based on specific research with representatives of the new target group. Detailed record

Vulnerability assesment and preventive measures of cultural heritage against flooding Nedvědová, Klára ; Frankl, Jiří ; Balík, L. ; Šimůnek, O. ; Herbstová, Vladislava ; Kopecká, I. ; Pergl, R. ; Drdácký, Tomáš One of the preconditions for successful planning is to estimate the risk of flood damage with regard to the construction resilience and constituent materials of historical objects. The output of this phase is software application and methodology for classifying the rate risk of specific constructions and materials and a reasonable estimate of risk diversification in different parts of the building. A special attention is paid to prevention and it tends to recommend suitable measures for different situations. Fulltext: content.csg - PDF Plný tet: 0445251_2014_Nedvedova_et_al_Posouzeni_zranitelnosti_a_prevence_poskozeni_kulturniho_dedictvi_povodnemi_CM-NAKI09 - PDF Detailed record

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1	Balík, Lukáš

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