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Vypracovanie podnikateľského plánu pre Lyžiarsku školu Jasná
Dubovská, Jana ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The Master's Thesis analyses and evaluates the conditions for the Ski & Snowboard School Lúčky development in the Jasná Nízke Tatry ski resort as well as it illustrates specific steps and actions in the realistic business plan. Firstly, it introduces theoretical background of feasibility analysis, business model, and the business plan focusing on the importance and structure of each topic. Secondly, the thesis portrays the results of an empirical research conducted on the target audience that are together with the market analyses integrated into the business plan. At last, the business plan proposes marketing and financial projections that lead into final conclusion and recommendations for the business development in the ski & snowboard school business area.
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The thoughts and behaviors of the Vietnamese entrepreneurs about the economical market
Do Trong, Thuy Hang ; Kašparová, Eva (advisor) ; Andera, Michal (referee)
This bachelor thesis is going to mention about the development of the Vietnamese economy; a general analysis and evaluation the situation of Vietnamese business people in both domestic and foreign markets as well as how traditional culture affects their business decision making. This work will go through two main parts. The first one is theoretical, which provides not just basic information about Vietnam and its culture aspect but also some certain suggestions while communicating and doing business with Vietnamese people. During this part we are going to talk about the way how Vietnamese people think about the market; which are their favorite industries which not with the reasons behind and their motivation in doing business. The second part will be the practical part which covering the analysis of the survey research and the results received.
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Restaurant with classical music concerts: Developing a business plan
Wagner, Romain ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The goal of this master's thesis is to develop the concept of a restaurant located in Paris, playing weekly live classical music concert, to test this concept through existing literature, potential customers and develop a full business plan. The first part of the thesis investigates theoretical background and a test of the concepts to potential customers. The first is composed of four main topics: factors influencing customer's loyalty in a restaurant, the influence of the physical environment, the effect of music on the atmosphere's perception and associated purchasing behaviour in a restaurant and finally key success factors in the restaurant industry. The second part will be composed of three sub-parts, the first stating the goal of the survey, the second how the survey was realised and the third will present the results and conclusions. The second major part of the thesis is the development of the concept after it was confirmed in the previous part. It is composed of a business plan, the latter describing the concept, the market, the business model, marketing strategy & plan, management, development plan and risks. Financial data will be provided in annexes.
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Analysis of using web and mobile applications in teamwork on projects.
Jordanidis, Jakub ; Střížová, Vlasta (advisor) ; Andera, Michal (referee)
The aim of this thesis is the analysis of using web and mobile applications in team work within projects. Thesis is divided into the two main parts. Firstly, the theoretical part provides basic information and facts about work at a team, communication and team work on common projects. Theoretical part also includes a definition and development of web and mobile applications from past until now. Secondly, the practical part includes analysis by the survey. The survey was conducted using two different methods - questionnaire survey method and structured interviews. The questionnaire was focused on the usage of basic applications for communication, cooperation and coordination within work teams. The structured interviews was focused more on benefits for employees
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Faktory úspěchu v rané fázi podnikání
Berka, Michal ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
This thesis discusses factors of success in the process of new business venturing and growth in current business environment. It employs a sample of 200 entrepreneurial cases documented through interviews which were each broken into over 40 mainly quantitative criteria. Aided by simple statistical tools this result is then analyzed and evaluated, leading to a thorough analysis of each of the aspects discussed and finally culminating in conclusion stating which factors are the most significant. Besides purely academic interest, conclusions of this thesis could be of interest to both actual and prospective entrepreneurs.
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Inovace Business Modelu
Makarov, Daniil ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The thesis covers the phenomenon of business model innovation. It provides with theoretical background of the concept based on the works of several scientists who stand at the beginnings of the discipline. The paper also introduces the principles of design thinking applied to business model innovation in order to get superior results and serve as a guideline for ideation processes and presenting enhancements to existing business models. The practical part is devoted to applying the described concepts on examples from real life, which can especially help small companies in their battle with incumbents. Three industries are analyzed to see the flaws with the current state of things. New business models that can disrupt corresponding industries are offered at the end of each case.
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Analysis of the link between self-efficacy, capital, planning and ambition of nascent entrepreneurs in the Czech Republic
Mareš, Jan ; Lukeš, Martin (advisor) ; Andera, Michal (referee)
The thesis is based on data from the Global Entrepreneurship Monitor project and analyzes the link between self-efficacy of Czech nascent entrepreneurs and the disposable amount of human, social and financial capital. It also examines the link between self-efficacy and planning activities of nascent entrepreneurs. The second part of the paper analyzes the relationship between growth ambitions of nascent entrepreneurs and disposable human, social, financial capital and business planning. It also shows the relationship between entrepreneurial self-efficacy and growth aspirations of Czech nascent entrepreneurs.
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Reorganization in insolvency process
Andera, Michal ; Novák, Miloš (advisor) ; Dančišin, Martin (referee)
Final thesis is monitoring new legislation concerning reorganization. This process is quite new in Czech Republic. First chapter is theoretical introduction to insolvency in general. Second chapter deals with statistics in this area. Final chapter is dedicated to two case studies of real companies.
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