|
|
Copyright and the Internet (liabilities, copyright law enforcement)
Šimáková, Zuzana ; Žikovská, Petra (advisor) ; Holcová, Irena (referee)
1 Abstract Copyrighted work on the Internet (liability of parties, enforcement of copyrights) The topic of this thesis is the legal regulation and protection of copyrighted works on the Internet with a focus on liability relations and subsequent copyright enforcement. The main purpose of this thesis is to analyze the relevant legislation, including EU legislation, and provide insight into this rapidly evolving topic. The thesis is divided into six chapters. The general part of the thesis, which consists of the first three chapters, defines the basic institutes and concepts that are related to the topic. The first chapter introduces the principles and characteristics of copyright and defines its main subject - the copyrighted work, including the various types of copyrighted works and ways of their use. The second chapter focuses on the Internet, both from a technical and legal point of view. The third chapter analyzes in more detail the individual entities that operate on the Internet. Particular attention is paid to the ISPs (Internet service providers), who have a significant influence in determining liability and copyright enforcement. The theoretical foundations are followed by the fourth chapter, which examines the specifics of the use of the copyrighted work on the Internet. This chapter presents the...
|
|
|
The Impact of Online Marketing Practices on Perception of Privacy
Šimáková, Zuzana ; Rosenfeldová, Jana (advisor) ; Báča, Ladislav (referee)
This bachelor thesis deals with the impact of online marketing practices on perception of privacy. For this purpose, the theoretical part of this thesis first presents different conceptions of privacy, that are most repeated in the discourse. This chapter focuses on the position of privacy in the context of marketing communication. After that The Czech Privacy Policy as well as the European Union Privacy Policy are described. The last chapter of theoretical part presents different online marketing practises that use customer data. The emphasis is on online behavioral targeting and related remarketing. In the practical part, semi-structured individual interviews are conducted to find out whether users are familiar with these online marketing practices, what they think about them and mainly how do these practices affect their perception of privacy.
|
guest ::
RSS feed.