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A Presentation of brand in the nutritional supplements area by using PR article
Šišková, Petra ; Voráček, Josef (advisor) ; Křížová, Xénie (referee)
Title: A presentation of brand in the nutritional supplements area by using PR article Summary: The bachelor thesis is divided into two parts - a theoretical part and a practical part. In the theoretical part is definition of the concept of brand and it also describes its values and benefits. There are definitions of sports marketing, sports advertising and public relations in other parts of the theoretical part. The theoretical part also contains characteristics of media and the ways of communication with them. The practical part deals with characteristics of the NUTREND brand and SWOT analysis as well. Key topic of the practical part is an analysis of PR activities of the company and its competition and also description of using PR article for its presentation. The goal of the work is an analysis of the PR activities benefits for the brand presentation and also to submit some proposals to make the communication with media more effective for creating a positive brand image. Keywords: Brand; Public relations; Advertising; PR article
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A Presentation of brand in the nutritional supplements area by using PR article
Šišková, Petra ; Voráček, Josef (advisor) ; Křížová, Xénie (referee)
Title: A presentation of brand in the nutritional supplements area by using PR article Summary: The bachelor thesis is divided into two parts - a theoretical part and a practical part. In the theoretical part is definition of the concept of brand and it also describes its values and benefits. There are definitions of sports marketing, sports advertising and public relations in other parts of the theoretical part. The theoretical part also contains characteristics of media and the ways of communication with them. The practical part deals with characteristics of the NUTREND brand and SWOT analysis as well. Key topic of the practical part is an analysis of PR activities of the company and its competition and also description of using PR article for its presentation. The goal of the work is an analysis of the PR activities benefits for the brand presentation and also to submit some proposals to make the communication with media more effective for creating a positive brand image. Keywords: Brand; Public relations; Advertising; PR article
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Geochemistry of Cenozoic volcanic rocks of the Faroe Islands with a focus on their ultra-trace contents of Hg
Šišková, P. ; Krmíček, Lukáš ; Coufalík, Pavel
According to geophysical research performed in the eastern part of the North Atlantic, many authors inferred that the basalt flows on the Faroe Islands overlie a continental metamorphic basement supposedly of Precambrian age. With respect to this, we focused our study on determination of ultratrace mercury contents by means of atomic absorption spectrometry to test this hypothesis. Mercury contents in basalts seem to be a sensitive tool for distinguishing between the basalts not affected by interaction with the continental crust and the basalts enclosing crustal xenoliths. Contents of Hg show great variability between samples even within the same formation. We presume that high concentrations of Hg in some samples are related to stagnation of individual pulses of parent magma in the continental crust below the Faroe Islands.
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Topical problem selection insurable on social security and suggestions de lege ferenda.
ŠIŠKOVÁ, Petra
The bachelor thesis deals with the issue of premiums for the social security insurance and some related current issues. The social security system in the Czech Republic introduced a new institute of premium for social security on 1 January 1993. Within the reform of the social security system the principle of funding was replaced by the insurance principle. The fundamental change consisted in the fact that the insured persons pay premiums and the relation between the paid premiums and the pension and sick leave benefits is adjusted accordingly. The new system of social security insurance has experienced some changes since then, responding to the necessity to deal with problems of its implementation, as the transformation was systemic and very substantial. Even at present the implementation of the social security insurance is accompanied by problems, ambiguities and theoretical discussions about how the system fulfills its purpose, what are the positive and negative sides of its functions and what potential adjustments are required. The subject matter of my thesis is the current status of the legal regulations dealing with the premiums, stages of development and current issues. Based on the definition of the thesis topic the research was mainly based on non-numerical data. The objective of the thesis is to determine, describe and analyze the main problems encountered in the practical execution, lucidity of the existing legal regulations governing the premium for social security insurance for the contributors and payers of the premiums, particularly among the employees, employers and self-employed persons. Within the process of achieving the main objective some partial objectives were established to verify lucidity and usability in their decision-making and the relation between the paid premium and the amounts of the benefits from the insurance. Answers to the questions asked in the qualitative research were evaluated and compared with expert opinions and with the legal regulations. In agreement with the assignment of the bachelor thesis some hypotheses have been formulated, which may be verified by means of a further research, and related measures have been proposed.
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Competitive Intelligence: A competitive environment analysis of PolyPLASTY s.r.o
Faruzel, Jiří ; Sklenák, Vilém (advisor) ; Šišková, Petra (referee)
The goal of the presented work Competitive Intelligence: A competitive environment analysis of PolyPLASTY s.r.o. Company is to outline theoretical principals that are used for competitive environment analyses, to analyze the competitive environment of a company named PolyPLASTY s.r.o. and to design ontology for analysis of corporate competitive environment by using Topic Maps technology. A common contribution I would like to achieve by writing this paper is firstly to produce the competitive environment analysis for PolyPLASTY s.r.o. and to outline theoretical principles possible. Besides that, an annotated document and knowledge base essentials have been created. The knowledge base might me used for building a knowledge portal to monitor the competitive environment of PolyPLASTY Company systematically. This paper has been produced thanks to information gathered on an interview with Ing.Vlček and many other information resources. Seminar papers written by students of the University of Economics in Prague concerning competitive intelligence analysis for companies from Omni pack Cluster based on Porter's Five Forces method has been used a lot. The analysis has been produced as a structured document annotated by Topic Maps technology (in the structure used at the University of Economics) as well. The document also represents a knowledge base which can be used to build a knowledge portal for systematic monitoring of competitive environment of PolyPLASTY Company. The paper consists of two parts. The first one begins with Competitive Intelligence introduction. A plenty of theoretical principles that can be used for competitive intelligence analysis follow. Methods "Porter's five Forces Analysis" and STEEP (Social, Technological, Economic, Ecological and Political aspects) have been brought closer. At the end of the theoretical part the concept of Topic Maps have been described. The second part is concerned with application of mentioned methods in conditions of PolyPLASTY Company from Omni pack Cluster. The application part continues with a manager output describing acquired analysis results shortly. A description of created knowledge base concludes the second part. The annotated document as well as the knowledge base can be found on enclosed CD.
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