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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
McDonaldization in teenage eyes
 Šestáková, Ilona ; Turková, Miloslava (advisor) ; Prudký, Libor (referee)
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Media Campaign Analysis according to the Speech Acts Theory
 Šestáková, Ilona ; Hvorecký, Juraj (advisor) ; Koťátko, Petr (referee)
This diploma thesis "Media campaign analysis according to the speech acts theory" presents an analysis of media campaign "Evropě to osladíme!" launched to support the Czech presidency of European Union lasting from January 1s t 2009 till June 30t h 2009 according to the speech acts theory. The analysis is based on J. L. Austin's, J. R. Searle's, P. H. Grice's a P. F. Strawson's theoretical works. The speech acts theory is considered to be relevant for analys ing media campaigns in general. Its models match the general st rategies of media campaigns and they are sufficient for all aspects of the analysed campaign description. There are three hypotheses defined in hereby presented thesis and all of them were affi rmed. It was proven in the fi rst hypothesis that the speech act "Evropě to osladíme!" is in accordance with Searle's theory of illocutionary speech acts. Therefore complex Searle's speech acts theory and potential communicat ion fai lures were presented. In the second hypothesis it was proven that some of the conversational implicatures were not respected in the analysed utterance. The Gricean theory of meaning and conversational impl icatures was described in order to support the conclusion of the hypothesis. In the thi rd hypothesis it was proven that the intended targets of the campaign were met....
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McDonaldization in teenage eyes
 Šestáková, Ilona ; Turková, Miloslava (advisor) ; Prudký, Libor (referee)
Detailed record

See also: similar author names
3 ŠESTÁKOVÁ, Irena
29 ŠESTÁKOVÁ, Ivana
3 Šestáková, Irena
1 Šestáková, Iva
29 Šestáková, Ivana
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