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National Repository of Grey Literature

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Internet marketing with focuse on SEO and SEM Hanušová, Kateřina ; Sedláček, Jiří (advisor) ; Šenkypl, Dušan (referee) The thesis defines and describes tools of Internet marketing. Within the frame of these tools it describes search engine marketing and website search engine optimization in detail. This information is presented in context of real e-shop and it focuses on SEO and SEM tools in real use. Detailed record

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