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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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Udržitelnost populace a zabezpečení potravin v Angole
Řičánková, Iveta
This diploma thesis discusses population sustainability and food security in Angola. The first part which deals with literature research is focused on basic aspects of population growth, development and food security. There are main theories discussed dealing with development and population sustainability. In the practical part, available data is used and analyzed to determine the present state of population sustainability in regards to food production in Angola. Next purpose of this thesis is to make prediction into the future. Correlation analysis will be also provided. Based on the all outputs of practical part, obtained results will be discussed and evaluated. Possible recommendations and solutions will be made at the end of the work.
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The Proposal for Improving of the Marketing Mix
Krátká, Martina ; Řičánková, Iveta (referee) ; Novák, Petr (advisor)
Master´s thesis is focused on evaluation of current marketing mix and its possible improvements of company Vinařství U Kapličky. Goal of the thesis is increase sales of this company. Thesis is separated into four parts. Theoretical part is focused on theoretic assumptions, which relates to marketing mix issues. Analytical part is comparing gathered information from theoretical part with current company’s situation. Suggesting part describes specific suggestions for improvements, which were, based on analytical part, evaluated as problematic. Last part deals with economical evaluation and benefits of suggested measures.
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