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Qvestions concerning elementary scholarship in reflection of school chronikles ZŠ U Santošky (1897-1948)
Říha, Daniel ; Hnilica, Jiří (advisor) ; Bílková, Jitka (referee)
Questions Concerning Elementary Education in Reflection of School Chronicles ZŠ U Santošky 1 (1897-1939) Abstract The focus of this Bachelor's thesis is to comprehend the development of general education in the years 1867 - 1939 in the context of school chronicles from elementary school U Santošky 1 which history illustrates the general scheme. First chapter describes theresian education together with the development of education in Smíchov until 1897, when IVth general school for boys and girls in Smíchov was founded (today elementary school U Santošky 1). The following chapter describes the characteristics of general education and the changes that were applied during the era. The third chapter focuses on changes and development since the foundation of the independent Czechoslovakia until the Protectorate of Bohemia and Moravia was established. Keywords: 1867 - 1939, general, education, school, student, teacher, upbringing, schooling, Smíchov, Austrian-Hungarian monarchy, Czechoslovakia
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Transformation of distribution of audiovisual content in transmedia context
Jakubisko, Jorik ; Říha, Daniel (advisor) ; Marcelli, Miroslav (referee)
We are currently witnessing the transformation of media landscape since transmedia contents affect the strategy of distributors, producers, and television broadcasters. This new phenomenon has multidisciplinary overlap, so we encounter with different interpretations and terminology in this discourse. The master thesis Transformation of distribution of audiovisual content in transmedia context has two main objectives. Its primary aim is to unify the basic terminology for media, audiovisual, and distribution discourse based on academic literature. The secondary aim is to explore the strategies of 3 largest domestic terrestrial TV broadcasters through formal analysis. The practical part is divided in 2 sections. The first one is focused on how TV stations have implemented transmedia extensions in the context of audience immersion and broadcasters branding in their distribution strategies. The second examines whether there is true transmedia content for original shows and storyworlds in their production. It is just a matter of time before these changes in distribution strategies will affect TV broadcasters. Transmedia extentions are associated with a creative process since ancient times but we could not realize their existence. Keywords transmedia, crossmedia, transmedia storytelling, convergence,...
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