National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Web as a marketing tool in the B2B sector
Mikula, Vojtěch ; Stříteský, Václav (advisor) ; Česák, Jakub (referee)
The diploma thesis deals with the subject of project management of a web presentation in a B2B sector. Main emphasis is given on a definition of a theoretical framework - description and determination of the different stages of the project preparation. In addition to the design process, the discussed topics are - factors affecting business success and effectiveness of the proposed solution, especially usability, credibility and conviction. The theoretical part also focuses on a testing scheme of information architecture, wire-frames as well as testing the final design. The theoretical framework is subsequently used in the second part, which deals with designing a website for a company operating within the B2B market.
Business plan implementation for the web-based company
Česák, Jakub ; Hartman, Ladislav (advisor) ; Guryča, Nikola (referee)
The aim of this thesis is to assess the gaps in theoretical planning to implement a business plan. Analysis carried out on a real project of iStavitel Ltd. by comparing the status of the project after the first year of its historic run to the business plan. A sub-goal is to suggest the development of the company, after unfulfilled potential of the original business plan. The work also contains some less common methods used in internet marketing.
Investiční využití obnovitelných zdrojů energie
Česák, Jakub ; Kačín, Radovan (advisor)
Práce hodnotí možnosti investičního využití obnovitelných zdrojů v ČR. Cílem práce je posoudit životnost a rentabilitu investice při realizaci výstavby fotovoltaické elektrárny. Dále se zabývá způsoby financování, a to jak ze soukromých, tak z veřejných zdrojů. Praktická část práce je zpracována formou podnikatelského plánu, který má za cíl výstavbu fotovoltaické elektrárny ve středních čechách.Investiční záměr je hodnocen pomocí finanční analýzy za podpory finanční kalkulačky společnosti CzechInvest.

See also: similar author names
1 Česák, Jan
2 Česák, Julius
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