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Visual communication of Národní památkový ústav
Sonntágová, Jana ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master's Thesis aims to analyze the visual communication of Národní památkový ústav, National Monument Institute. The theoretical part deals with the interpretation of corporate identity focusing on corporate design and corporate communication. The second part begins with an analysis of the main and derived elements of the visual communication and continues with a comparison of the elements of the public monument institutions abroad. At the very end the Thesis also includes some recommendations in order to make the whole corporate image of Národní památkový ústav better.
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Corporate identity of a small company with practical application for a particular company
Jančíková, Nikola ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master´s Thesis deals with the visual style of a small company Jahody Stebno which specialises in seasonal harvesting and selling of strawberries. It concerns a corporate design with the main emphasis on its logo, font and colors. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of a concurrence in the field. In its conclusion the thesis presents a graphic manual that could be used by the company in the future.
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Development of a fast method for site-directed mutagenesis in Streptococcus zooepidemicus
Černý, Zbyněk ; Španová, Alena (referee) ; Pepeliaev,, Stanislav (advisor)
This diploma thesis is focused on development of a fast method for site-directed gene mutagenesis in Streptococcus zooepidemicus based on the mechanism of natural competence. Several genes were selected based on experimental data which highly probably influence hyaluronic acid synthesis. The deletion of the selected genes from genomic DNA was performed as proof of concept, and the resulting recombinant strains were characterized regarding changes of hyaluronic acid precursor concentrations (glucuronic acid and N-acetylglucosamin) in time of cultivation and the end production of hyaluronic acid.
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Communication strategies and advertising campaigns of Czech large breweries
Krulišová, Eliška ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master's Thesis analyses communication strategies of featured Czech large breweries and focuses on their target groups, media mixes and especially the creativity and originality of their communication activities. The hypothesis being verified is that Czech large breweries do not produce extraordinarily creative campaigns with strong and interesting idea and that all of them communicate in the very similar way. The theoretical part of the Thesis focuses on the brewery situation in the Czech Republic and its meaning for the Czech society as well as on the theory of communication, marketing communication, communication strategy and advertising. The practical part analyses and compares the communication strategies of featured Czech large breweries demonstrated on specific advertising campaigns. The Master's Thesis is concluded with the summary and evaluation of the communication strategies.
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