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Design of Company Communication Mix
Černá, Simona ; Vilímová, Monika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with improving communication mix of selected business entity. The first part describes, from a theoretical point of view, marketing, environment analysis, marketing mix, communication mix tools and marketing research. The following section describes the analytical work of the selected entity, the current communication and marketing mix. This section also contains a general and industry analysis of environment, SWOT analysis and marketing research. In the last section I propose a new communication mix to improve the situation in the company and increasing sales.
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Corporate Performance Assesment
Černá, Simona ; Žižlavský, Ondřej (referee) ; Režňáková, Mária (advisor)
The master thesis deals with performance evaluation of Imos Brno a.s. using the Balanced Scorecard method. The theoretical part is the basis for measuring the performance of the company, it contains the theoretical knowledge gained from professional literature. The next part of the thesis is dedicated to the presentation of the selected company and then financial and strategic analysis is performed. The results of these analyzes become the basis for the last part of the work. This section discusses the individual steps of implementing the Balanced Scorecard model to the selected business to improve business performance.
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The Proposal to Reduce Unemployment in the District Vyškov
Černá, Simona ; Vokáčová, Pavlína (referee) ; Boušková, Štěpánka (advisor)
This thesis deals with the topic of unemployment in the Vyškov region. In the first part I describe unemployment and labour market from the theoretical point of view. The following analytical part depicts the current situation on the labour market in the Vyškov region. This analysis takes into account all the usual criteria. In the last part I have tried to suggest a solution how to lower the unemployment of the problem groups.
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The Use of Omaha System in Lactation Counselling
ČERNÁ, Simona
The thesis deals with the use of Omaha system in lactation counselling. At present time the care of newborns realized through general practitioners is minimal. Therefore, the connection of community nursing related to shorter time of hospitalization of both mother and her newborn child is vital. Lactation counselling is closely connected to the obligatory documentation of provided care. Omaha system is considered as a suitable standardized terminology for community nursing. The thesis dealt with the analysis of Omaha system, lactation counselling, the issue of breastfeeding as a whole and the legislation related to nursing documentation in the theoretical part. The main aim of the research is the implementation of Omaha system in lactation counselling. Three main goals were set in the thesis. The first one was to map the differences between the care provided by lactation counsellors with and without medical qualification. The second goal was to describe the way of administration of breastfeeding mothers by the counsellors. The third goal was to elaborate and evaluate the documentation according to Omaha system in the field of lactation counselling provided by counselors with a qualification. To achieve the goals of this thesis quantitative-qualitative method of data collection was used. The method of questioning through a non-standardized questionnaire was selected for quantitative research. The qualitative part of the research was based on the use of semi-structured in-depth interview method. The third part of the research is represented by the content analysis of Omaha system. The qualitative part of the research was processed with open coding method. The research question was answered through the analysis of the interviews. The respondents in this research are represented by lactation counselors. The first research file is represented by counselors both with and without qualification. The second research file includes counselors with medical qualification only. The questionnaire research was realized through an electronic questionnaire. The interviews were conducted with six lactation counselors with a medical qualification. The questionnaire research shows differences in the counselling provided by the counselors with and without a qualification which supports H1. The official documentation for counselling is used by a few respondents and mainly by the ones with a qualification. The good thing is that most counselors record data about mothers and breastfeeding. Next, it seems that the unofficial documentation of counselors includes problems and solutions description. The results show that H2 has not been supported. However, it is good that almost half of the respondents are interested in using a standardized documentation for counselling. Next, the counselors with a qualification do not use standardized taxonomy of nursing problems. The results show that only two counselors with a qualification have a contract with an insurance company. Most of them do not cooperate with a podiatrist or gynecologist. The most troubling issues for them are lack of time and missing contracts with an insurance company. Most of them think that longer hospitalization of mothers does not have a better effect on the quality of breastfeeding. Moreover, the interviews with the counselors with a medical qualification show that the newly created documentation of Omaha system has been processed thoroughly and clearly. They consider it more time demanding, which could be a problem because of the lack of time caused by the financial situation of mothers or because of insurance companies. The output of tis thesis is a newly created documentation for lactation counselors and lactation centers based on Omaha system which allows a more effective way of providing lactation counselling.
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Corporate Performance Assesment
Černá, Simona ; Žižlavský, Ondřej (referee) ; Režňáková, Mária (advisor)
The master thesis deals with performance evaluation of Imos Brno a.s. using the Balanced Scorecard method. The theoretical part is the basis for measuring the performance of the company, it contains the theoretical knowledge gained from professional literature. The next part of the thesis is dedicated to the presentation of the selected company and then financial and strategic analysis is performed. The results of these analyzes become the basis for the last part of the work. This section discusses the individual steps of implementing the Balanced Scorecard model to the selected business to improve business performance.
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Nursing Documentation in Selected Countries
ČERNÁ, Simona
This thesis deals with nursing documentation in the Czech Republic and Germany. Nursing documentation is an inseparable but also independent part of medical documentation and the specifications of its keeping is both in the Czech Republic and Germany based on law. Nursing documentation should reflect the level of provided nursing care and serve to promote its quality. In the introduction of the theoretical part the term of nursing documentation based on the law of the Czech Republic and Germany is defined. Due to the fact that nursing documentation is a part of medical documentation itself the term is explained, too. The following part is concentrated on a detailed analysis of single steps of nursing process because it should serve as a basis for the further control work with it. The law defines the minimal requirements for the nursing documentation which is each medical facility due to fulfill. In order to complete the idea of this thesis, two objectives have been set. The first one is concentrated on nurses´ opinion collection about work with documentation in the selected medical facilities in the two selected countries. The next aim is to compare nursing documentation in the selected medical facilities in the two previously mentioned countries. Furthermore, two research questions have been formulated: What is the view of nurses in the Czech Rebublic and Germany in selected hospital departments on work with the documentation? What is the difference in the documentation in the selected departments between the Czech Republic and Germany? The practical part summarizes the results of qualitative research, which have been obtained by a semistructured interview and by the anylysis of the documentation. The first part of the research consists of the interviews with nurses, which have been recorded by indirect transcription and further processed through the open coding method. Additionally, pencil and paper method was used to unify the answers which were followingly organized into categories and subcategories through the technique of opened coding. The second part represents the anylysis of Czech and German nursing documentation. Both research questions have been answered through the proceeding of the research. The research of the first research question shows that Czech nurses see the documentation as neccessary evil, they do not use it an active way. Furthermore, they have answered that recording of all procedures related to the patient is done additionally. However, the German nurses have stated a steady presence of the documentation during the errands. The main reason for that is a possibility of immediate recording after a procedure which allows not only to make the documentation more effective but also provides the safety for the patient. Next, they state they have all the neccessary information with them. In addition, they share the idea that a high-quality nursing care cannot lack high-quality nursing documentation. The main difference between the two hospitals is that the German one performs open nursing documentation audit. This means that the management controls mainly if what has been written has been done, specifically nursing interventions carried out in patients who are still hospitalized. Nevertheless, the Czech hospitals conduct closed nursing documentation audit, which does not force them to use the documentation in a more active way. Next, the majority of the nurses have agreed on rising amount of paperwork.The second research questions have been answered through the analysis of the documentation. This meant a comparison of the documentation in the selected countries. The subject of the analysis was the nursing anamnesis, nursing care plan, its realization and nursing discharge summary. The German documentation for the nurse contains more points they must go through than the Czech one.
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Posouzení finanční situace podniku s ohledem jeho vlivu na region
Černá, Simona
This bachelor thesis deals with the assessment of the financial situation in JULI Motorenwerk s.r.o. This work is split into two parts. Theoretical research is presented in the first part. It deals with explaining the basic concepts of financial analysis and an introduction to the most commonly used methods of calculation. Second part is focused on practical examination of the financial situation and the impact of economic activity on the region. In practical part the financial analysys has been made, SWOT analysis. The results btained from the financial analysis and the SWOT analysis are used to assess the financial situation of the company and recommendations, which should help to improve the financial situation of the company.
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The Proposal to Reduce Unemployment in the District Vyškov
Černá, Simona ; Vokáčová, Pavlína (referee) ; Boušková, Štěpánka (advisor)
This thesis deals with the topic of unemployment in the Vyškov region. In the first part I describe unemployment and labour market from the theoretical point of view. The following analytical part depicts the current situation on the labour market in the Vyškov region. This analysis takes into account all the usual criteria. In the last part I have tried to suggest a solution how to lower the unemployment of the problem groups.
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Design of Company Communication Mix
Černá, Simona ; Vilímová, Monika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with improving communication mix of selected business entity. The first part describes, from a theoretical point of view, marketing, environment analysis, marketing mix, communication mix tools and marketing research. The following section describes the analytical work of the selected entity, the current communication and marketing mix. This section also contains a general and industry analysis of environment, SWOT analysis and marketing research. In the last section I propose a new communication mix to improve the situation in the company and increasing sales.
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