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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Segmentation of the Single-Family Housing Market
 Bondareva, Anna ; Koudelka, Jan (advisor) ; Stříteský, Václav (referee)
The main goal of this thesis is to test the possibility of forward and backward segmentation on the single-family housing market, to reveal, describe and develop a profile of segments and to suggest marketing recommendations. Data from primary research is encoded in MS Excel and processed in the statistical analysis program SPSS Statistics 19 for Windows. The output of the thesis reveals three forward segments and three backward segments of the market. Based on certain specifics shown by each of the monitored segments, I suggested numerous marketing recommendations.
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Marketing, general-purpose and innovation customer value evaluation of selected products
 Bondareva, Anna ; Vlček, Radim (advisor) ; Heřman, Jan (referee)
Srovnání tří podobných výrobků od tří známých výrobců elektrických spotřebičů z pohledu skupiny zákazníků podle určitých postupů měření hodnoty pro zákazníka v různých pojetích a kritické zhodnocení použitých metod.
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