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Role vzhledu obalu u biopotravin
Bocanová, Lucie
This bachelor's thesis explores the role of organic food packaging design, especially focused on pointing out the attractive elements of the packaging. The theoretical section describes the elementary knowledge and definitions from related literature. In the practical section a marketing survey was carried out in form of a questionnaire in order to find out what role packaging design plays in consumers' purchasing decisions. Further, it explores the attitude of Czech consumers towards organic food, it reveals their awareness of this healthy food and also reveals the frequency and selection of their organic food purchases. The conclusion contains the survey results that establish the key factors and concrete criteria which would lead to increased consumer interest in these products and which the producers of the packaging should consider. These results are compared with the secondary data in the discussion section.
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Spotřebitelský trh s biopotravinami v Jihočeském kraji
SVÁČKOVÁ, Marie
Abstract The topic of this bachelor's thesis is "The Consumer Market with Organic Food in the South Bohemian Region" and it deals with the current market situation. The goal of this thesis is to analyse customer's approach to shopping of organic food, also looking for the weakest side of customer-organic food relationship and to define the direction how the customers think of the purchase. The theoretical part explains the basic concepts such as organic farming, defines legislation in labelling requirements and certification of organic food, the functions of organic farming control companies and production and processing of organic food. The results in the practical part were achieved by evaluation of a questionnaire survey and data analysis from the respondent's survey. Finally, the author suggests recommendations based on data analysis from the obtained information.
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Analýza druhů biopotravin ve specializovaných prodejnách "Zdravé výživy" v Olomouckém kraji
Illíková, Markéta
The bachelor thesis analyses the types of organic food available in specialised food chain Healthy Eating in the Olomouc region. The theoretical part discusses the concept of organic food and ecological farming. The analysis of the Czech organic food market is carried out. Including a comparison of the prices of organic and conventional foods. The practical part stuies the sales of organic food in specialised health food stores in the Olomouc region with the help of quantitative data gathered through two questionnaires. The aim of the first questionnaire, addressed to the owners / managers of specialised organic food stores is to find out what types of food are represented in the stores, what types of organic food are the most popular and what tactics they use to facilitate the sales of organic food. The aim of the second questionnaire, targeting the consumers of organic food is to determine the frequency of organic food purchases, the reasons driving the decision to buy organic food and the types of organic food which are most often purchased.
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Zásady ekologického zemědělství
Toporská, Martina
This bachelor thesis deals with the principles of organic farming. Organic farming is part of farming which do not involve the use of chemical inputs that adversely affect the environment, livestock health and human health. This production system is characterized by specific legislation and its own control mechanisms. It is an ever-evolving sector that has strong specifications in the field of livestock breeding and plant growing. The product of organic farming is bioproduct that can be further processed into biofood.
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Ekologické zemědělství na Prostějovsku a v Olomouckém kraji
Petrželová, Sofie
This diploma thesis deals with organic agriculture in Olomouc region, mainly region of Prostějov. It is focused on animal production. It also evaluates the number of organic farms, their size and management. Speaking about animal farms, the thesis concentrates mainly on their structure, production and sale of products. It underlines the differences between conventional and organic agriculture in Olomouc region and Prostějov region. In the end of the thesis there is a survey that mainly deals with organic agriculture and bioproducts. There was found, that most respondents know something about these concepts. Further more the survey deals with the frequency of purchase and prices of bioproducts. The prices do not suit to the respondents that's why they buy bioproducts only occasionally, the smaller amount of them once a month. The survey was focused on the inhabitants of Olomouc region.
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Možnosti veřejného stravování v biokvalitě v regionu Brno-město
Mlčoušková, Olivie
The thesis is focused on the option catering in bioquality in the region Brno-city. In the first part of thesis are defined the basic concepts of organic farming, organic foods and their certification, market and consumption of organic food and other terms of organic farming. It is followed by information about the market and the consumption organic food. In the second part of thesis are identified options of catering in bioquality in the Czech republic, which are identified from publicly available portals. Another chapter is devoted to the rules and obligations in the catering in bioquality. The thesis is focused on the region Brno-city, it was chooses organic restaurant Rebio. At the conclusion of the thesis was done a questionnaire survey by the customers of organic restaurant Rebio, the survey is about knowledge of organic food, the consumption of organic food, and how often people going to the Rebio restaurant.
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Ekologické zemědělství na Svitavsku a jeho význam v regionu
Kotoučková, Michaela
In this diploma thesis a summary of ecological agriculture in Svitavy Region is processed. The first part consists of literary research about description of organic agriculture, its goals, principles, history and legislation and development of this agriculture in the region. In the second part the collected data will be compared with data from other areas in Pardubice Region. Introduction of selected organic farms, producers and sellers of organic food in the region follows. In the final part two surveys are executed. The first questionnaire about knowledge of ecological agriculture and its products is focused on local residents. The second questionnaire is focused on ecological entrepreneurs. In conclusion measures which could lead to improvement of public awareness and to overall development of organic agriculture in Svitavy Region will be suggested.
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Různé aspekty ekologického zemědělství na Horňácku
Balada, Josef
Aim of this thesis is to determine the main factors that influence the development of organic farming in the Czech Republic and the Horňácko in South Moravia. Thesis deals with the characteristics of organic farming, establishes the differences between conventional and organic farming in the Czech Republic and describes main models that crucially influence the development of contemporary organic farming. Thesis also focuses on the description of development of organic agriculture in Horňácko and identifies factors that significantly influence this development. Important part of the thesis is characteristic of company Ekofarma Balada s.r.o. and the future development for this organic farming farm depending on the options from the valid legislation and from grant programs.
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