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The International Art Trade
Kozáková, Kateřina ; Taušer, Josef (advisor) ; Trojanová, Kamila (referee)
The present diploma thesis deals with international art trade. It is divided into four chapters. The first chapter introduces key market agents and describes briefly the art market history. It also shortly evaluates the current market situation. The second chapter describes major international art trade centers and analyses key market patterns and electronic trading. The third chapter provides overview of regulations and rules at the US, EU, and Chinese art markets. The last chapter compares investment into art with selected other investment options. This chapter includes also a case study concerning Picasso's late works on paper. The theoretical part of the thesis aims to provide comprehensive overview of the international art trade. The objective of the case study is to analyze evolution of a narrowly defined art market segment in a given period and to compare it with the development of global art market and also with the presumptions resulting from the theoretical part. The other objective of the case study is to compare the return on investment of this art market segment with respect to the S&P 500 shares and gold.
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Methodology of application of film language
Sýs, Alan ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
The Bachelor Thesis is focused on the expressive means of film and the methodology of their application. It portrays, how the application of the methods may influence the final meaning of the artwork, respectively suggests, how to achieve the authors intent in the most effective way, through the coscious utilization of film language. In order to achieve the objects of this paper were chosen the most significant expressive elements, which are described in detail and subsequently demonstrated on concrete examples of the bachelor movie Marek is smiling.
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Umění a demokracie: Dopad a role práva na svobodu uměleckého projevu v různých politických režimech
Pajgrt, Adam ; Zemanová, Štěpánka (advisor) ; Trávníčková, Zuzana (referee)
The access to technology, the effects of instant information and the emergence of an increasingly empowered global citizen have contributed to the fundamental shift of the global political and economic landscape over the last twenty years. In consequence, the soft-power resources are becoming more and more important components of nation's foreign policy. Foreign policy instruments of public diplomacy and cultural diplomacy can effectively utilize such soft-power resources in order to assert foreign policy goals by purposefully supporting wide range of cultural and artistic activities. It is the aim of the thesis to examine both the direct and indirect impacts of artistic production on societies with various degrees of democratic culture and in connection to elaborate on the relevance of the right to freedom of artistic expression and creativity. The essential aim of this thesis is to look at the role that art production plays in the development of a democratic society.
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Marketing Strategy
Horáková, Ilona ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main goal of this thesis is to identify the differencies and specifics of arts marketing and then evaluate a strategy of specific project. The theoretical part introduce the culture, art and theater. The following section is focused on classical marketing always accompanied by specifics in the area of culture and art. The theory is then applied to a particular project and thesis is finished with marketing research aimed to identify the motivation to visit and percepiton's level of marketing tools by visiters.
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Knowledge Management in Museum Environment
Multanova, Aleksandra ; Zelená, Veronika (advisor) ; Krejčová, Iva (referee)
This master thesis is about knowledge management in museum sphere. The purpose of theoretical part of this thesis is to give readers an introduction about basic terminology concerning to knowledge management. This part acquaints with definition of information, types of information, then the mentioned assumptions and the history of knowledge management. The theoretical part devoted to the process of transfer of knowledge, influence factors, barriers and obstacles arising during the inmplementaion of the knowledge management in the organization. The practical part of the thesis is an analysis of the current status of the museum and galeries in the world and the possibility and necessity of using knowledge management in the context of cultural institutions.
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František Vrána a jeho životní tvorba
Janoštíková, Petra
This bachelor thesis František Vrána and his life-work is focused on the creative work of František Vrána, the master of architecture, in the field of scenography, architecture, exhibition design, interior design, design of furniture (except for the years 1962--1990), artistic and educational activities. The thesis deals with the most important milestones in his life and approaching that social ratios of the period which are directly linked with his work. The content is connected to Michaela Ježová`s bachelor thesis Creation of František Vrána in connection with The development of furniture industry in Brno.
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Soudobé výtvarné dílo ve veřejném prostoru
Vysoký, Martin
This bachelor thesis deals with contemporary art in public space. It shows development of art through historical periods especially its change of function in public space. Bigger scope is putted in to show this transformation in contemporary age. Several examples are presented to show qualities of public art from which society and architecture can make benefit. These relationships are discussed more deeply afterwards. As part of thesis is made proposal which uses knowledge from both disciplines -- architecture and art which synthesizes and puts it in method which presents usage of contemporary art in public space.
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