National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Communication Activities of Company Berliner Stadtreinigung in Years 2010-2011. Case Study with Regard to Perception of Brand Pražské služby
Kotvová, Lenka ; Dolanská, Nora (advisor) ; Strielkowski, Wadim (referee)
The thesis deals with the case study of Berlin's public cleansing company Berliner Stadtreinigung which communication campaign has changed the modern history of German marketing communication. The first chapter describes characteristic features of this long-term campaign as well as its historical development and integration into the complete advertising, medial and creative strategies. To verify the declared effectiveness of the campaign the author carries out an own survey presented in the second chapter, It examines the knowledge and perception of both BSR's brand and communication activities. The secondary goal of the survey is a situational comparison with the Czech market, resp. the company Pražské služby. Its selected communication activities are introduced and evaluated it the third chapter, too. Finally, the thesis comes up with recommendations how to improve the existing communication of Pražské služby in order to maximize its effectiveness.
Gibberish. Is Denglish Our Fate? A Diachronic-synchonic Analysis of Anglicisms in Selected Periodicals
Kotvová, Lenka ; Zeman, Dalibor (advisor) ; Haupenthal, Thomas Maria (referee)
University: Univerzita Karlova v Praze, Pedagogická fakulta, Katedra germanistiky Title: Gibberish. Is Denglish Our Fate? A Diachronic-synchonic Analysis of Anglicisms in Selected Periodicals Author: Bc. Lenka Kotvová Supervisor: PhDr. Dalibor Zeman, Ph.D. Pages: 144 The thesis deals with the issue of anglicisms in the German language, being based on the research of their presence in selected periodicals. In the theoretical part the individual linguistic terms are explained. Further, a brief, retrospective overview of the influences on German language is presented. Into focus comes the one these days most widely spread: the influence of English. Contrastive reactions to this phenomenon of both professional and lay public are introduced and attention is also drawn to the comparison of possible benefits and danger of the use of anglicisms. The practical part consists in own research, which comprehensively parses five selected periodicals in the terms of the presence of anglicisms. Both the quantitative and qualitative characteristics are examined and put through diachronic and synchronic comparison. The results of the research are finally confronted with the ideas and experience of lay public gained by the means of a questionnaire. Key words: Anglicism, Denglish, Periodical
Anglicisms In The Youth Language
Kotvová, Lenka ; Zeman, Dalibor (advisor) ; Hadwiger, Julia Nina Vanessa (referee)
Synopsis University: Univerzita Karlova v Praze, Pedagogicka fakulta, Katedra gennanistiky Title: Anglicisms In The Youth Language A Diachronic Research Based On Two Selected Numbers of The Youth Magazine Bravo Author: Lenka Kotvova Supervisor: PhDr. Dalibor Zeman, Ph.D. Pages: 42 The thesis deals with the issue of anglicisms in the Gennan youth language and is based on two numbers of the Gennan magazine Bravo. In the theoretical part the individual linguistic (resp. sociolinguistic) tenns are explained. Further, a brief, retrospective overview of the influences on Gennan is presented and into focus comes the in these days widest spread one: the influence of English. Contrastive reactions to this issue of both professional and lay public are introduced and attention is also drawn to the related danger of international homonyms. The practical part lies in own research, which primarily observes the frequency of anglicisms present in the youth language within the last 15 years. As the functional basis two numbers of the teenage magazine Bravo, 2/1993 and 39/2008, are chosen. Not only comes into question the quantitative point; the qualities of individual anglicisms are also examined.

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