National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Franchising as a Form of Market Entry
Říhová, Denisa ; Kaczor, Pavel (advisor) ; Cílek, Michal (referee)
This bachelor thesis will discuss franchising as a business model. The structure of this thesis is the following; firstly I describe franchising and its context and secondly I apply the theory on the company Dancing Crackers. The purpose of this thesis is to line up steps and prepare a plan for the realisation of a franchise project. I start with the more general perspective and then move on to the practical aspect of the thesis. Based on the lined up steps which were applied to the company Dancing Crackers I have concluded several findings which allow me to argue for methods that increase effectiveness of franchising processes. This was concluded based on methods of observation.

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