Národní úložiště šedé literatury Nalezeno 2 záznamů.  Hledání trvalo 0.00 vteřin. 
The Discourse of Mobile Technologies Advertising
Šutera, Ondřej ; Kotásek, Miroslav (oponent) ; Rujbrová, Šárka (vedoucí práce)
The bachelor thesis deals with the analysis of the language in advertising on considered samples of contemporary advertising. It analyses the concept and origin of advertising, its history and categorization. The practical part analyses modern advertisements. The thesis unifies the theoretical and practical knowledge about the advertising and its language.
The Discourse of Mobile Technologies Advertising
Šutera, Ondřej ; Kotásek, Miroslav (oponent) ; Rujbrová, Šárka (vedoucí práce)
The bachelor thesis deals with the analysis of the language in advertising on considered samples of contemporary advertising. It analyses the concept and origin of advertising, its history and categorization. The practical part analyses modern advertisements. The thesis unifies the theoretical and practical knowledge about the advertising and its language.

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