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Proposal of Communication Tools of the Company
Ďuriš, Jakub ; MBA, Dalibor Malina, (referee) ; Milichovský, František (advisor)
The Bachelor thesis deals with the improvement of communication mix of Agency Amadeus, s.r.o., which focuses on organizing of cultural and social events. The thesis consists of a theoretical part, which deals with the basic terms of marketing, followed by the analytic part describing the tools of the communication mix. The last part lays down a proposal of a new communication mix.

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1 Ďuriš, Juraj