National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Proposal of Communication Tools of the Company
Ďuriš, Jakub ; MBA, Dalibor Malina, (referee) ; Milichovský, František (advisor)
The Bachelor thesis deals with the improvement of communication mix of Agency Amadeus, s.r.o., which focuses on organizing of cultural and social events. The thesis consists of a theoretical part, which deals with the basic terms of marketing, followed by the analytic part describing the tools of the communication mix. The last part lays down a proposal of a new communication mix.

See also: similar author names
1 Ďuriš, Juraj
Interested in being notified about new results for this query?
Subscribe to the RSS feed.