National Repository of Grey Literature 4 records found  Search took 0.01 seconds. 
Marketing Communication Strategy of municipal Brewery in Sobeslav
Zíka, Michal ; Hesková, Marie (advisor) ; Harantová, Monika (referee)
Theoretical aspects of marketing management, marketing situational analysis municipal Brewery in Sobeslav, execution of marketing research and design of marketing communication strategy.
Scrapping bonus and his paradoxes
Zíka, Michal ; Šíma, Josef (advisor) ; Hadrabová, Alena (referee)
The thesis focuses on the meanings and paradoxes of scrapping bonus in automobile industry. The automobile market includes very wide legislative which has a restrictive effect on production cars but the scrappage has inverse consequences. Scrappaing bonus as a state interventions and their impacts on the market price, the market equilibrium and the wealth of people is another aim of this dissertation. This is conected with the Kuznets Curve which descibes the relationship between the quality of the environment and the welth of the people. The main point of the thesis is the analysis of the positive and negative arguments for the implementation of the scrappage. The implementation is related with the calculation of the CO2 emissions of the new cars and the CO2 emissions of the old cars. The results of the calculation should be confirm or refute the posibility, that the scrapping bonus is improving to improve the environment. The thesis contains the facts about the average age fo the car fleet because the scrapagge is often joined with the turnover on road safety.
Management joint-stock company in the form of sports club
Zíka, Michal ; Dvořák, Jiří (advisor) ; Král, Pavel (referee)
Bachelor thesis closer look at the management of joint-stock company in a non-specific form of business. The aim was to present the essence of successful entrepreneurship hockey club, acting at the highest level in the long term. Theoretical foundations of a survey of management and managerial procedures. Second, the theoretical part is aimed at analyzing the management of selected club. Final summary contains the findings and proposals selected issues from the perspective of the student Faculty of Management.
Měnový kurs a jeho vliv na platební bilanci
Zíka, Michal ; Ševčík, Miroslav (advisor) ; Řežábek, Pavel (referee)
Zaměřím se na rozlišení, zda centrální banka uplatňuje politiku pevného devizového kursu či pohyblivého devizového kursu. Vysvětlím nástroje měnové politiky. Popíšu důsledky, které mají tyto nástroje na měnový kurs a jeho vliv na zahraniční investice a platební bilanci. Uvedu výhody a nevýhody, které přináší kursové intervence domácímu trhu. Tomu se budu věnovat na prvním místě, neboť změny v měnovém kursu ovlivňují chování domácích importérů a exportérů. Nastávají zde problémy s cenou, za kterou jsou strany ochotny mezi sebou směňovat dané zboží. Pro tyto případy zde popíšu teorie adaptivního a racionálního očekávání. Dále se budu věnovat platební bilanci.

See also: similar author names
3 Zika, Martin
1 Zika, Mikoláš
2 ZÍKA, Milan
4 Zíka, Marek
2 Zíka, Milan
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