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Marketing communication in theatrical distribution
Kulhánek, Ondřej ; Tomek, Ivan (advisor) ; Danielis, Aleš (referee)
This thesis should describe the particular fields of the movie marketing communication and their usage during the theatrical distribution cycle. This thesis should also draw the attention to the general context of the theatrical distribution marketing and specialities that can occur within this field. Further, it should observe the film marketing activities directly connected with the particular theatrical distribution field. Last but not least the diploma paper should draw our attention to the development and new tendencies taking place in the modern film marketing communication and theatrical distribution.
This diploma paper is divided into the ten chapters. The first part describes the basic aspects of the film marketing communication, the next chapter focuses on the marketing mix in connection with the movie marketing. The follow-up parts examine the movie classification and the related distribution strategies. The fifth chapter is devoted to the questions of the target group and the sixth part contains description of the theatrical distribution advertisement. The following parts call attention to the possibilities of the partnership cooperation, the importance of Public Relations and the power of POS communication. The last chapter examines the internet communication and viral marketing that represent the new trends and possibilities relating to the current theatrical distribution marketing.
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Aspects of Digitizing in Theatrical Distribution
Kulhánek, Ondřej ; Svoboda, Otakar (advisor) ; Oukropec, Petr (referee)
In this essay I would like to point out the main issues and questions concerning the subject of digitizing in theatrical distribution. I am aware of difficulty of this matter, especially in the view of its continuous progress and development. It has been one of the most debated subject matter in film industry for few recent years. It includes all participated sides including filmmakers, producers, distributors and exhibitors.
At the beginning I named briefly some basic technical aspects and informations about historical progression leading to digital projection. I wanted to accent the most important points as regards the digitizing of cinemas itself. Those are as follows: basic principal of digital projection, technical conditions of digital projection, some of existing technical standards as regards digital projection, readiness of all sides included in digital projection, fundamental economic models of digital projection and last but not least the situation in specific territories (availability of required devices and facilities such as projectors and servers accordant with standards above mentioned). In brief I took note of the state of affairs in Czech Republic in very general way.
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