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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Czech Satire TV Shows: Current Status
 Kořanová, Adéla ; Jirák, Jan (advisor) ; Štoll, Martin (referee)
Diploma thesis Czech satire TV shows: Current status aims to discover how contemporary television production works with satirical genre. Using qualitative analysis of sample of three selected shows regarded as satirical: Cosmic, Gnome and Nadrazi, it tries to describe and answer questions what topics are brought to the audience and what image of these motives the series present. After the necessary theoretical anchoring that defines satirical genre, its status in certain critical approaches and a brief history of satirical production on Czech television screens after the Velvet Revolution follows a practical analysis of plots and formal structures of the series. The analysis focuses on identification and description of satirical objects as they are shown in each of the shows. In conclusion, the thesis connects results of the analysis and findings from the theoretical part to research questions.
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The Analysis of Marketing Communication of the 27th film festival Finále Plzeň
 Kořanová, Adéla ; Bezouška, Martin (advisor) ; Halada, Jan (referee)
The thesis primarily focuses on the analysis of marketing communication of the 27th film festival Finále Plzeň. The theoretical part of this thesis is based upon the major art marketing literature, and on the relevant film marketing publications available. The second part presents the festival, its history, structure and the position among the other film festivals in the Czech Republic. It also deals with statistics of the 27th year of the festival, including the programme, partnerships and attendance. The practical part is focused on the analysis of specific marketing tools and communication activities of the festival in 2014. This section also describes the specific commercial spot and visuals implemented in the campaign. The aim of this thesis is to evaluate effectiveness of marketing communication of the Finále Plzeň considering all the limitations and possibilities of the festival. According to the evaluation this section also deals with a recommendation of the communications activities that would contribute to improving promotion of this cultural event.
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See also: similar author names
1 KOŘÁNOVÁ, Andrea
2 Kořánová, Anna
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