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Marketing Utilization in Services
Ferenčák, Richard ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis on: „Marketing utilization in services“ analyzes internal and external enviroment of the company PharmaCorp s.r.o., which provides services in the area of specialized medical supplies to health facilities. At the beginning of the thesis will be explained the theoretical summary of marketing terms. Analayses will be subsequently evaluated and new proposals designed to measure a marketing plan for extension portfolio of products and the pharmacy sales network.
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Marketing Strategy Proposal
Ferenčák, Richard ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the design of marketing strategy for a company distributing medical supplies for patients with diabetes. The thesis contains theoretical basis of marketing strategies, analysis of the current situation of the company and the entire industry. Subsequently, suggestions and recommendations are made that will contribute to the company's higher profits and also to a higher market share.
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Marketing Strategy Proposal
Ferenčák, Richard ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with the design of marketing strategy for a company distributing medical supplies for patients with diabetes. The thesis contains theoretical basis of marketing strategies, analysis of the current situation of the company and the entire industry. Subsequently, suggestions and recommendations are made that will contribute to the company's higher profits and also to a higher market share.
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|
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Marketing Utilization in Services
Ferenčák, Richard ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
Bachelor thesis on: „Marketing utilization in services“ analyzes internal and external enviroment of the company PharmaCorp s.r.o., which provides services in the area of specialized medical supplies to health facilities. At the beginning of the thesis will be explained the theoretical summary of marketing terms. Analayses will be subsequently evaluated and new proposals designed to measure a marketing plan for extension portfolio of products and the pharmacy sales network.
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