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No exact match found for Berg,, Ladislava van den, using Berg Ladislava van den instead...

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Marketing Strategy for Medical Devices Market Coufalová, Hana ; Berg,, Ladislava van den (referee) ; Chlebovský, Vít (advisor) Tato diplomová práce je zaměřena na vývoj marketingové strategie pro zavedení produktů na vysoce konkurečním trhu zdravotnických prostředků. Konkrétně se zaměřuje na zavedení ablačního katetru a mapovacího zařízení pro léčbu srdečních chorob, které vyrábí americká společnost St. Jude Medical. Práce popisuje zavedení na trh, aby bylo možné najít kritické body a optimalizovat celý tento proces. Detailed record

Marketing Strategy for Medical Devices Market Coufalová, Hana ; Berg,, Ladislava van den (referee) ; Chlebovský, Vít (advisor) Tato diplomová práce je zaměřena na vývoj marketingové strategie pro zavedení produktů na vysoce konkurečním trhu zdravotnických prostředků. Konkrétně se zaměřuje na zavedení ablačního katetru a mapovacího zařízení pro léčbu srdečních chorob, které vyrábí americká společnost St. Jude Medical. Práce popisuje zavedení na trh, aby bylo možné najít kritické body a optimalizovat celý tento proces. Detailed record

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