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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Cultural and Historical Specificities of the South Bohemian Region
 Balnohová, Jana ; Krbová, Jana (advisor) ; Musil, Martin (referee)
The thesis, entitled "The Cultural and historical specificities of South Bohemian Region" is to describe and analyze cultural heritage and cultural - historical potential of the selected location. The thesis show placement of cultural - historical potential throughout the region and all information are related to the specific characteristics of individual districts. Work also defines the basic concepts that closely related to this topic. The whole work is focused on determining unique charakter of cultural - historical heritage in South Bohemian region, to define the primary problems in the selected destination and also the possible solutions of the current situation.
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Communication strategies of the Family brewery BERNARD a.s.
 Barjaková, Martina ; Halík, Jaroslav (advisor) ; Balnohová, Jana (referee)
This thesis is about communication strategies of the Family brewery BERNARD a.s. It is focused on the communication of the brewery with its clients in the Czech Republic and also abroad. The first chapter serves as a theoretical basis for the next parts. It describes beer, its characteristics and types, the Czech beer market and the position of the aforementioned brewery on the market. The second chapter is dedicated to a description of major communication tools used by the brewery. The last part analyses these tools and proposes some new communication models for the company. This thesis could inspire the brewery and eventually some other companies to improve their communication strategies in order to reach their targets within a shorter period of time.
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