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National Repository of Grey Literature

4 records found

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	Proposal of Marketing Mix Ćmok, František ; Kubíček, Daniel (referee) ; Šmakalová, Petra (advisor) The main subject of the thesis is to analyze the current state of marketing mix of M.C. Software Ltd. and draw up the various marketing mix variables which will be maximize the customer values and meet the company's marketing objectives. Detailed record
	Valuation of historical vehicles Ćmok, František ; Nestrojil, Karel (referee) ; Panáček, Vladimír (advisor) This thesis called Valuation of Historical Vehicles is dealing with mapping the issue of historical vehicles, their categorization and with proposing unified methodology for valuation of historical vehicles. The goal is to propose a methodology, on the base of which it will be possible to evaluate any historical vehicle. This methodology is going to be tested in the valuation of selected historical vehicles. Detailed record
	Proposal of Marketing Mix Ćmok, František ; Kubíček, Daniel (referee) ; Šmakalová, Petra (advisor) The main subject of the thesis is to analyze the current state of marketing mix of M.C. Software Ltd. and draw up the various marketing mix variables which will be maximize the customer values and meet the company's marketing objectives. Detailed record
	Valuation of historical vehicles Ćmok, František ; Nestrojil, Karel (referee) ; Panáček, Vladimír (advisor) This thesis called Valuation of Historical Vehicles is dealing with mapping the issue of historical vehicles, their categorization and with proposing unified methodology for valuation of historical vehicles. The goal is to propose a methodology, on the base of which it will be possible to evaluate any historical vehicle. This methodology is going to be tested in the valuation of selected historical vehicles. Detailed record

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