Original title: Využití nástroje Unica Campaign pro přímý marketing ve společnosti ČSOB
Translated title: Utilization of Unica Campaign tool for direct marketing at ČSOB
Authors: Jenšík, Martin ; Šperková, Lucie (advisor) ; Maryška, Miloš (referee)
Document type: Bachelor's theses
Year: 2014
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Data; Direct marketing; Marketing campaign; Unica Campaign; ČSOB; Data; Marketingová kampaň; Přímý marketing; Unica Campaign; ČSOB

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/41853

Permalink: http://www.nusl.cz/ntk/nusl-199099


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2017-06-30


No fulltext
  • Export as DC, NUŠL, RIS
  • Share