Original title: Franchisingová forma spolupráce se společností adidas ČR
Translated title: Franchising form of cooperation with adidas Czech republic
Authors: Jelínek, Josef ; Cimler, Petr (advisor) ; Hommerová, Dita (referee)
Document type: Bachelor's theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: distribution model; financial plan; franchisee; franchising; franchisor; key performance indicators; marketing; profitability; retail; return of investment; SWOT; distribuční model; finanční plán; franchisant; franchising; franchisor; klíčové ukazatele výkonu; maloobchod; marketing; návratnost investice; profitabilita; SWOT

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/42570

Permalink: http://www.nusl.cz/ntk/nusl-197955


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2017-06-30


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