Original title: Billboard a jeho úloha v marketingovej stratégii malého a stredného podniku
Translated title: Billboard and its role in the marketing strategy of small and medium-sized enterprises
Authors: Mikolajová, Kamila ; Průša, Přemysl (advisor)
Document type: Bachelor's theses
Year: 2013
Language: slo
Publisher: Vysoká škola ekonomická v Praze
Abstract: [slo] [cze] [eng]

Keywords: billboard; marketing strategy; outdoor advertising; billboard; marketingová strategie; vnejší reklama

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/42240

Permalink: http://www.nusl.cz/ntk/nusl-197511


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2015-09-10, last modified 2017-06-30


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