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Social media as a tool for promotion of artistic craftsmanship
Kašová, Jana ; Zezulková, Markéta (advisor) ; Wolák, Radim (referee)
The Diploma Theses aims to investigate the role of social media in promotion of particular art-craft workshops. Based on half-structured qualitative interviews we analysed, what is the role of promotion of art-crafts on social media in their competitiveness and long-term sustainability. Also, we focused on how do the owners of art-crafts workshops evaluate the role of social media in promotion of artistic craftsmanship and finally, which particular practices or types of content work the best in their opinions, either isolated or in context of other promotional techniques and channels. The goal of this research was to understand how exactly art-craft workshops use social media to promote themselves. The main social media sites appearing in the research are Facebook and Instagram, but also others. During the research we managed to discover other interesting findings related to the community of followers and their function, or to concepts of WOM and Direct marketing. As well as we managed to cover reactions of the owners of art-craft workshops to recent changes in Facebook's algorithms and its practical impact on them.
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Social media as a tool for promotion of artistic craftsmanship
Kašová, Jana ; Zezulková, Markéta (advisor) ; Wolák, Radim (referee)
The Diploma Theses aims to investigate the role of social media in promotion of particular art-craft workshops. Based on half-structured qualitative interviews we analysed, what is the role of promotion of art-crafts on social media in their competitiveness and long-term sustainability. Also, we focused on how do the owners of art-crafts workshops evaluate the role of social media in promotion of artistic craftsmanship and finally, which particular practices or types of content work the best in their opinions, either isolated or in context of other promotional techniques and channels. The goal of this research was to understand how exactly art-craft workshops use social media to promote themselves. The main social media sites appearing in the research are Facebook and Instagram, but also others. During the research we managed to discover other interesting findings related to the community of followers and their function, or to concepts of WOM and Direct marketing. As well as we managed to cover reactions of the owners of art-craft workshops to recent changes in Facebook's algorithms and its practical impact on them.
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Art and architecture of the Ethnographic exhibition 1895
Mědílková, Veronika ; Prahl, Roman (advisor) ; Machalíková, Pavla (referee)
Title of the thesis: Art and architecture of the Ethnographic exhibition 1895 The topic of the presented diploma thesis is the reconstruction of artist and item list presented on the Ethnographic exhibition of 1895, which was held in the premises of Holešovice Fairground in Prague from May 15 to September 28, 1895. Despite being one of the most important exhibition events held in Bohemia in the 19th Century (Jubilee Exhibition of 1891 - Ethnographic Exhibition of 1895 - Architecture and Engineering Exhibition 1898), it has not yet been systematically covered - not even from the history of art perspective. Based on the original material (leaflets, catalogues, guide-books) the thesis attempts to re- introduce the original public image of the exhibition and the character of the exposed items. The chapters of the thesis deal with the exhibition banner, the architecture (The Old Prague and Sample Village exhibitions), paintings, sculptures, commercial art (exhibition souvenirs). The thesis also attempts to trace the items and sketch their fate after the exhibition was over.
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