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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Strategic Corporate Social Responsibility
 Urbanová, Kristýna ; Pavičová, Petra (advisor) ; Deverová, Lenka (referee)
This master thesis is dedicated to strategic corporate social responsibility (CSR) and to the concept of creating shared value (CSV). It analyses the difference between CSV and common business philanthropy which is based on allocation of some part of their profit. It shows the connection between business and civic society. Currently the companies realise that their success is related to the well-being of the society in which they work. Therefore - when adopting the concept of CSV companies focus on the field in which they are active in their core business. The thesis concentrates on partnering business companies with civic society organisations. This is based on the belief that social and economic aims coincide. This partnership is a challenge to find a solution to common social issues. It should gain profit to both sides. The theory of this thesis is complemented by a research and analysis of interviews with respondents from both business and civic companies.
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Vliv měkkých faktorů na úspěch podnikové strategie
 Garaj, Juraj ; Neumaierová, Inka (advisor) ; Vrbský, Petr (referee)
This thesis elaborates on the influence of soft factors on the success of business strategy, based on the hypothesis that the area of corporate social responsibility is viable tool to manage them in conjunction with the method of balanced scorecard. The aim of this thesis is to find this conjunction and apply it to praxis. Theoretical part describes the balanced scorecard and tries to connect it with CSR and the concept of shared value, which are as well characterized. Practical part analyses the strategy of corporate social responsibility of Ceska sporitelna and connects it with its business strategy. The result is a strategy map of CSR strategy of Ceská sporitelna, which shows relations between relevant targets. Research methods are analysis and synthesis.
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