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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Business Plan and Marketing Strategy of my own business in sales of wine
 Dragounová, Martina ; Průša, Přemysl (advisor) ; Zeman, Jiří (referee)
The aim of this thesis is to write a business plan and a marketing strategy for a company which is active in sales of wine. So the aim is to determine missions, visions and goals of the company. The business plan should also show if it is financially feasible. The thesis contains the competition and the consumer analysis, which are important for drawing up the business plan and the marketing strategy. The marketing strategy is based on the marketing mix. The main requirement is to make the business plan usable in practise. This practical part is completed by theoretical part which is focused on the method of writing a business plan, the planning stage of the marketing strategy and purchase behavior of consumers.
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Marketing strategy in the field of regeneration, nutrition and sports training
 Boháčová, Martina ; Průša, Přemysl (advisor) ; Zeman, Jiří (referee)
The aim of the bachelor thesis is to find out if there is enough space for the new emergent company in Brandýs nad Labem-Stará Boleslav. The new company wants to act in the field of regeneration, nutrition and sports training. Another aim is to identify behavior of consumers in the market, their wishes and needs. For these purposes the thesis contains the competition analysis and the questionnaire investigation of consumers in the concrete market. The next objective is to determine marketing objects of the company and to suggest the marketing strategy, which is based on the marketing mix. This practical part is completed by theoretical part. The theoretical part is focused on marketing conceptions, the planning stage of the marketing strategy, marketing decisions in retail trade, purchase behavior of consumers and the marketing research.
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