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Proposal for Marketing Mix Changes of Selected Company
Buček, Jan ; Nováková, Miroslava (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.
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The effect of Iyengar yoga practice on patients with multiple sclerosis
Vodičková, Jitka ; Ježková, Martina (advisor) ; Klimošová, Sylva (referee)
Bibliographical record VODIČKOVÁ, Jitka. The effect of Iyengar yoga practise on patients with multiple sclerosis. Prague: Charles University, 2nd Faculty of Medicine, Department of Rehabilitation and Sports Medicine, 2022. 220 p. Supervisor Mgr. Martina Ježková. Abstract This longitudinal clinical study examines the overall impact of Iyengar yoga practice on patients with multiple sclerosis rated 5.5-7.5 on the EDSS scale. The theoretical part outlines the issues of multiple sclerosis. Then the basic principles of yoga are introduced, and the various modifications of the postures used in yoga therapy in our study are described and illustrated. The paper outlines the mechanisms by which yoga can influence individual symptoms of multiple sclerosis. The practical part consists of case reports of five patients who attended Iyengar yoga sessions for three months and were followed up for a total of seven months. The aim was to clarify how the condition of patients with multiple sclerosis develops with the restriction or complete cessation of physical activity, what effect the practice of Iyengar yoga has on the patients and whether this effect persists for two months after the cessation of the practice. The second part focuses on the comparison of the change in the observed parameters in different patients with...
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Proposal for Marketing Mix Changes of Selected Company
Buček, Jan ; Nováková, Miroslava (referee) ; Mráček, Pavel (advisor)
The diploma thesis deals with the analysis of contemporary marketing mix of advertising and event company Poring and studio Viara which is focused on physical activities and healthy lifestyle. The thesis defines theoretical knowledge related to the topic, analysis of the marketing environment of the monitored company, its competition and current situation in the given market environment. At the same time, the thesis contains suggestions for optimizing the marketing mix which should ensure improvement of the competitive position of the monitored company on the market.
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