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Analysis and Structure Recommendations for E-commerce Site Optimization
Bureš, Petr ; Hudák, Michal (referee) ; Dydowicz, Petr (advisor)
This bachelor‘s thesis focuses on analysis of optimization of e-commerce website. The aim of this work is to outline the optimization solutions from different point of views including online marketing, information architecture, web analytics and other weak points identified by the analysis. Several approaches of methodology will be used to support the analysis, such as data mining analysis of a shopping basket integrated within e-commerce website. The economic benefits of the final optimisation solutions will be assessed and the recommendations will be set out.
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Analysis of B2B Electronic Contracting possibilities
Fogl, Vladimír ; Holomková, Pavla (referee) ; Dvořák, Jiří (advisor)
Contracts are fundamental to all economic production and exchange processes. The fast introduction of IT into the business domain both facilitates and requires ganges in core business processes and relations between business organizations. In the kontext of the latter, the use of IT in business-to-business contracting processes aims at optimisation and globalisation of these processes by improving their speed, efficiency and reach. Electronic contracting can thus be used on the one hand to improve existing business relationship paradigms and on the other hand to enable new forms of contractual relationships. This thesis illuminat conception of electronic B2B business, values present conception B2B electronic cooperation, basic features, about comunication between subjects of electronic banking (payments between cornered in electronic business), connection security B2B contracts and bears economic point of view. In practical part is analized model of Adriadatabanka s.r.o. electronic cooparating with business partner and then is designed new, more eficient solution.
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Ecommerce Business
Elčknerová, Lenka ; Kocichová, Jana (referee) ; Němcová, Zuzana (advisor)
This diploma thesis deals with the extension and improvement of the activities of the company in the field of Internet sales, both on wholesale and retail levels. It solves the sub-goals of the project, for example, analyzing the current state of the electronic shop of the company, the analysis of the activities of competitors in this area and the proposition of the future state. The first part focuses on the theoretical introduction of this theme. The second part specifies the main vision of the company and analyzes its current situation. The third part describes the implementation of the overall business plan and the proposal for the future development of online sales in terms of the selected company.
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Proposal of Part of Information System
Procházka, Václav ; Kolesa, Jaroslav (referee) ; Luhan, Jan (advisor)
The theme of this work is the design component of an information system of company. It includes analysis of the current state of information systém a e-shop which is connected to. The result of this thesis is proposal of a design which will lead to enhancement of e-shop functions and it‘s profitability, by using e-marketing web propagation services and SEO optimalization, and even other tools.
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Strategy of E-business
Štěrba, Radek ; MSc, Martin Daniel, (referee) ; Němcová, Zuzana (advisor)
The main topic of this bachelor's thesis is an evaluation of the optimal strategy for electronic commerce (e-Commerce). The primary goal is optimal methodology to achieve succesfull and economicaly profitable e-Commerce. The key aspect for succesfull e-Commerce on the market is choosing of proper strategy. Thesis contains analysis of the nowadays condition and problems related to the e-Commerce. Technological options of installing of these systems to companies are also evaluated as well as the size of costs, which are necessary to start and maintain e-Commerce. The practical part of this thesis aims to the real example of e-Commerce in company named Gronka - Prodej, spol. s.r.o. The main problems and shortcomings are analysed and evaluated. Based on analysis of relevant data the solutions of the problematical parts and improvings for e-Commerce in this company are suggested.
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Security of Electronic Banking
Rennét, Jiří ; Müller, Richard (referee) ; Dvořák, Jiří (advisor)
Master’s thesis analyzes in detail the security of electronic banking within the chosen banks in Czech republic. On the base of these knowledge it defines and recommendes the most secure electronic banking for Profes Project s.r.o. company. In the folowing it investigates a current electronic banking in the company and it carries out basic theoretical findings.
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