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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Comparison of social networks Facebook and Google plus and their use in marketing
 Šušič, Luka ; Žamberský, Martin (advisor) ; Bruckner, Tomáš (referee)
The aim of this bachelor thesis is the introduction of social network plus.google.com and its comparison with facebook.com. The second objective is to analyze marketing opportunities of mentioned social networks and marketing on the Internet. This thesis is divided into two parts. The first part is devoted to review and development of social networks, which is focused primarily on Facebook. The main chapter of this section is the introduction of Google + and its comparison with Facebook. The second part deals with advertising on the Internet. There is a significant chapter in this part that analysis marketing opportunities on Facebook. End of this section represents a practical example of the use of advertising on the Internet.
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