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Franchising as a method of entry to the market
Škodová, Adéla ; Turnerová, Lenka (advisor) ; Drozen, František (referee)
The topic of this bachelor thesis is Franchising as a method of entry to the market. In the first part I focus on franchising theory, its advantages, disadvantages and informative materials for this type of business. I also mention the current state of the franchise market in the Czech Republic. The second part deals with "TETA drogerie" and franchising chain functioning. In one chapter, I mention the basic information about the owner of TETA brand, its market position and services that "TETA drogerie" provides to customers. In the next chapter I discuss the franchise contract, from which I focus primarily on the "Set of rules" and its compliance. The last chapter presents the franchisees opinions about franchising chain of "TETA drogerie".
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Franchising as a form of entry to the market
Humlová, Anna ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The goal of this thesis is to explain the principles of franchising. The thesis is made up of three chapters. First teoretical chapter is concerning about the advantages and the disadvantages for franchisors and frnchisants. In the thesis, there is described the situation on the czech market and possible perspective of another development.. Second one contains details about the franchise concept that offers the company Daos Plus s.r.o. At last the conclusions of research among young people are published and show the general knowledge in this area.
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Franchising as a form of entry to the market
Sedlářová, Alena ; Turnerová, Lenka (advisor) ; Khelerová, Vladimíra (referee)
The topic of this bachelor thesis is Franchising as a form of entry to the market. The work itself is divided into 3 parts. The first one deals with the franchising theory (franchising types, its advantages, disadvantages, possibilities of financing, etc.). The second part describes franchising in the Czech republic including several franchise possibilities in our market. The thrid chapter concentrates on the legal aspects of this issue, legal environment and mainly franchising contract and the chapter is closed by the description of Pronuptia lawsuit which is one of the most important trials in this area.
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