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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Some possibilities of use of social networks in the field of e-commerce?
 Králová, Lucie ; Sova, Martin (advisor) ; Böhmová, Lucie (referee)
The aim of this thesis is to describe favourite social networks and the types of advertisement that are provided on those networks. In the second part is explained the term e-commerce and describe its various kinds. The practical part is dedicated to behaviour of chosen e-shops on the social network Facebook and as a result of analysis is proposed marketing communication and advertisement for a model e-shop.
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