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Semiotics and Fashion Studies : limits and possibilities of a systemic approach to contemporary fashion
Mikerina, Daria ; Zaccarello, Benedetta (advisor) ; Kladný, Tomáš (referee)
in English The view of fashion as a system of signification, first introduced in the important work of Roland Barthes The Fashion System (1967), has been dominant since the development of Fashion Studies. But in the last two decades it has been increasingly criticized and confronted with the concepts of identity as flexible dimensions. From a semiotic perspective, the materiality of clothes almost "disappears" into representation. Emerging research on fashion, on the contrary, draws on Gilles Deleuze's notions, that ideas are inseparable from their material expression, and tries to follow attempts in fashion to break with representational mode. But, if Deleuze argues that the possibilities to escape the representation belongs to modern art, with its metamorphoses, what can we argue about fashion? The thesis underlines that above all, fashion is commerce, and each brand carefully constructs its system of values. The physical experience of wearing clothes is always influenced by the meanings circulating in the system of fashion. The limitations of applied semiotics of fashion are evident (clothing and its representations always exist in the context of further semiotic systems), but ultimately unlike the heterogeneity of everyday practice, the "methodological purity" of discursive practices permits...
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Fluxusná Praha : the Visual Communication as a Driving Force in the Culture of Hybrid Flows. (The Ecology of Mind Applied to the Visual Context of Prague City)
Noera, Simona ; Marcelli, Miroslav (advisor) ; Zaccarello, Benedetta (referee)
This experimental research rises from the need to demonstrate how Bateson' s ecological model can be applied and expanded to visual communication. The purpose is to draw the relationships and mechanisms that create for us the world as an energetic vibrant and interconnected network in the contemporary culture, which is mainly based on visual communication, pursuing the goal of suggesting a theory for the metropolitan flows. This study is intended to be developed in two parts and has an anthropological - even if interdisciplinary - imprinting. The first part (narratively theoretical) will be focused on the main concepts of my research (creation of identity and avatars, social body, the city architectural body, relationships, non-lieux, visual communication, in-between, editing - mounting - bricolage, goods visual fetishism, visual anthropology, pattern) through authors the likes of Bateson, Canevacci, Simmel, Benjamin, Augé and more. The second part of this Prague city behave exploration will be evinced through the dialogic methodology (cf. Bakhtin), namely the narrative flow of voices that with the editing technique will create a polyphonic narration, proving my hypothesis.
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What is the 'Facebook revolution'? Use of Social Media for Political Protest: Egypt 2011
Jelínková, Petra ; Zaccarello, Benedetta (advisor) ; Pudlák, Štěpán (referee)
This dissertation closely looks at the role of social media during the uprisings in the Arab world in 2011 that broke out in a number of Arab countries. In the thesis, an example of the Egyptian protests is used. An analysis of the usage of social media during the protests serves as a clear illustration how new media platforms subjugate traditional forms of media. This dissertation focuses on describing the power of the Internet and discovers the other aspects which played a significant role during the revolution. The dissertation uses an established social movement theories, communication theories and ideas of community, to place its use within a wider context and to explain the inherent characteristics of social media that made it appealing to the activists in Egypt. Finally, also to be pointed out, is the connection between the power of the social media and social power, when for the first time in history, the Internet facilitated the virtual relationship between people with very different profiles, but with a common objective. Key words: social media, community, online community, communication, uprising, cyberactivism, social movement theory, Egypt.
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Codes of dance improvisation: The case of Intuitive Dance
Orlova, Kseniia ; Zaccarello, Benedetta (advisor) ; Marcelli, Miroslav (referee)
The idea that dance can be understood as an act of communication and a form of language has been already taken into account by scholars. The hypothesis that will be discussed in this MA dissertation concerns a more specific matter: a semiotic approach to different forms of dance improvisation, and notably the method traditionally labeled "intuitive dance". To understand this phenomena two main concepts will be conveyed: that of "quotation" understood via W. Benjamin's essays on Brecht, and that of "notation", as defined by N. Goodman in his Languages of art. Can we understand dance as a language - id est a quotable and notable code - even in its more intuitive forms? How is it possible to "understand", "quote" and "address" gestures, even in front of a wide heterogeneous audience and without any prefixed choreography but only on the base of a free and in-time creating process? Can we understand improvisation as a complex code? what and how does this code mean? Keywords: improvisation, Intuitive Dance, semiotics, notation, gesture, Nelson Goodman, Walter Benjamin, dance, code
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Semiotics and Fashion Studies : limits and possibilities of a systemic approach to contemporary fashion
Mikerina, Daria ; Zaccarello, Benedetta (advisor) ; Kladný, Tomáš (referee)
in English The view of fashion as a system of signification, first introduced in the important work of Roland Barthes The Fashion System (1967), has been dominant since the development of Fashion Studies. But in the last two decades it has been increasingly criticized and confronted with the concepts of identity as flexible dimensions. From a semiotic perspective, the materiality of clothes almost "disappears" into representation. Emerging research on fashion, on the contrary, draws on Gilles Deleuze's notions, that ideas are inseparable from their material expression, and tries to follow attempts in fashion to break with representational mode. But, if Deleuze argues that the possibilities to escape the representation belongs to modern art, with its metamorphoses, what can we argue about fashion? The thesis underlines that above all, fashion is commerce, and each brand carefully constructs its system of values. The physical experience of wearing clothes is always influenced by the meanings circulating in the system of fashion. The limitations of applied semiotics of fashion are evident (clothing and its representations always exist in the context of further semiotic systems), but ultimately unlike the heterogeneity of everyday practice, the "methodological purity" of discursive practices permits...
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What is the 'Facebook revolution'? Use of Social Media for Political Protest: Egypt 2011
Jelínková, Petra ; Zaccarello, Benedetta (advisor) ; Pudlák, Štěpán (referee)
This dissertation closely looks at the role of social media during the uprisings in the Arab world in 2011 that broke out in a number of Arab countries. In the thesis, an example of the Egyptian protests is used. An analysis of the usage of social media during the protests serves as a clear illustration how new media platforms subjugate traditional forms of media. This dissertation focuses on describing the power of the Internet and discovers the other aspects which played a significant role during the revolution. The dissertation uses an established social movement theories, communication theories and ideas of community, to place its use within a wider context and to explain the inherent characteristics of social media that made it appealing to the activists in Egypt. Finally, also to be pointed out, is the connection between the power of the social media and social power, when for the first time in history, the Internet facilitated the virtual relationship between people with very different profiles, but with a common objective. Key words: social media, community, online community, communication, uprising, cyberactivism, social movement theory, Egypt.
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Peacefulness Through a Bowl of Tea: The Way of Tea as a Medium of Transformation
Komberec Novosadová, Barbora ; Zaccarello, Benedetta (advisor) ; Sluková, Tereza (referee)
The Japanese way of tea has been explored with scientific rigor through the fields of anthropology, aesthetics, philosophy, religion, semiotics, and other academic disciplines. This thesis will examine the phenomenon of the "bowl of tea" (considered here as the axis mundi of a tea gathering) on three levels: as a gift, as the basis for the foundation of responsible and considerate relationships in the community, and as a medium of transformation into peacefulness. First, it will explore the nature of the gift in different social practices of exchange in general and in the way of tea in particular. Second, it will present research connecting the gift and the process of giving as a mode of hospitality in the tea gathering. Third, it will assess, through concepts of spatial semiotics, the transformative nature of the way of tea. It will conclude with a statement as to the potential of the way of tea experience to transform human experience and behaviour to others via the phenomenon of gift. Key words Japanese way of tea, Gift, Hospitality, Peacefulness, Transformation, Medium, Semiotics
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Fluxusná Praha : the Visual Communication as a Driving Force in the Culture of Hybrid Flows. (The Ecology of Mind Applied to the Visual Context of Prague City)
Noera, Simona ; Marcelli, Miroslav (advisor) ; Zaccarello, Benedetta (referee)
This experimental research rises from the need to demonstrate how Bateson' s ecological model can be applied and expanded to visual communication. The purpose is to draw the relationships and mechanisms that create for us the world as an energetic vibrant and interconnected network in the contemporary culture, which is mainly based on visual communication, pursuing the goal of suggesting a theory for the metropolitan flows. This study is intended to be developed in two parts and has an anthropological - even if interdisciplinary - imprinting. The first part (narratively theoretical) will be focused on the main concepts of my research (creation of identity and avatars, social body, the city architectural body, relationships, non-lieux, visual communication, in-between, editing - mounting - bricolage, goods visual fetishism, visual anthropology, pattern) through authors the likes of Bateson, Canevacci, Simmel, Benjamin, Augé and more. The second part of this Prague city behave exploration will be evinced through the dialogic methodology (cf. Bakhtin), namely the narrative flow of voices that with the editing technique will create a polyphonic narration, proving my hypothesis.
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