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Development Strategy of Family Business
Vránek, Marek ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
The master‘s thesis is focused on the strategic development of a family business. The first part of the thesis describes the basic theoretical knowledge on the basis of a search of professional literature. The second part of the work is devoted to a critical analysis of the current state of the company. The last part of the work is focused on a comprehensive design of development strategy.
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Development of a Small Family Business
Vránek, Marek ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
The Bachelor thesis describes development of a small family company, WP company, which sells Italian wine. Intention of this thesis consists in current economic situation analysis, development of the marketing activities and suggestions of investments which would help develop this company.
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Development Strategy of Family Business
Vránek, Marek ; Veselý, Josef (referee) ; Koráb, Vojtěch (advisor)
The master‘s thesis is focused on the strategic development of a family business. The first part of the thesis describes the basic theoretical knowledge on the basis of a search of professional literature. The second part of the work is devoted to a critical analysis of the current state of the company. The last part of the work is focused on a comprehensive design of development strategy.
|
|
|
Development of a Small Family Business
Vránek, Marek ; Bočková, Nina (referee) ; Koráb, Vojtěch (advisor)
The Bachelor thesis describes development of a small family company, WP company, which sells Italian wine. Intention of this thesis consists in current economic situation analysis, development of the marketing activities and suggestions of investments which would help develop this company.
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