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Proposal for Improving Marketing Mix
Zemanová, Petra ; Vičík, Jakub (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.
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Factors influencing young consumers in the wine market
Vičík, Jakub
The diploma thesis seeks to conceptualize the problematic of the influence of var-ious factors on Millennial generation of wine consumers in the Czech Republic and Slovakia. The literature review provides thorough insight into the factors af-fecting purchasing behaviour with a focus on specifics of examined generational cohort. The main source of information for the analysis of respective markets was a questionnaire survey conducted in October 2016. The research works with a sample comprising of 636 respondents from the Czech Republic and 356 from Slovakia further complemented by focus group (n=8). The findings of this study were used to formulate recommendations for wine producers and marketers.
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Proposal for Improving Marketing Mix
Zemanová, Petra ; Vičík, Jakub (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.
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Čínské přímé zahraniční investice v Africe
Vičík, Jakub
Bachelor thesis deals with the issue of Chinese foreign direct investment in Africa. The first part is dedicated to description of institutional and political framework together with trade characteristics concerning Sino-African relations. The following chapter analyses development and typical features of Chinese FDI in Africa. Moreover, the thesis aims to evaluate effects, threats and opportunities of Chinese FDI. Furthermore, this study aims to determine Chinese motives for investing in Africa using a cross-section panel analysis. To provide a comprehensive understanding of the issue, the case study of the Republic of Angola is included.
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