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The post-pandemic situation in czech esport leagues
Veverka, Martin ; Švelch, Jan (advisor) ; Fousek Krobová, Tereza (referee)
This thesis focuses on the phenomenon of esports, i.e. professional computer gaming, after the coronavirus pandemic. The theoretical part is devoted to the industry as such, focusing on the development of global esports, offline tournaments and broadcasting platforms. The practical part uses mixed-methods research to explore in depth the Czech esport, its transformation during the pandemic and its state in 2023.
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Comparison of market leaders and their direct competition with the primary focus on Alza.cz and CZC.cz
Veverka, Martin ; Koudelková, Petra (advisor) ; Klabíková Rábová, Tereza (referee)
This bachelor thesis focuses on the direct competitors of leaders in various markets and their marketing strategies and practices. In the theoretical part, important factors of brands such as branding and positioning are discussed and these theoretical terms are interspersed with practical examples. The practical part then uses in-depth interviews and analyzes to describe the marketing strategy of CZC.cz, which it uses against its more successful competitor Alza.cz. The goal of the thesis is to find out whether profiling to the position of the second most successful company in a given segment is advantageous for brands and whether there are any connections between different industries and strategies.
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Radiation risks potentially connected with computerized tomography in Czech republic
VEVERKA, Martin
Diagnostic X-rays are the most important man-made source of radiation exposure for the general population, contributing about 14% of the total annual exposure worldwide from all sources. However, although diagnostic X-rays provide great benefits, it is generally accepted that their use involves some small risk of developing cancer. The risk to an individual is probably small because radiation doses are usually low, but the large number of people exposed annually means that even small individual risks could translate into a considerable number of cancer cases. The aim of this work was to reestimate this risk on the basis of the annual number of CT examinations undertaken in the Czech Republic and typical doses applied. But there wasn't possible to find necessary data for planned reckonings by return, because their archiving isn't obligatory. This study, therefore, only describes common incidence of ionising radiation with human organism and further, all inevitable mathematically-physical equations needed for realization of primary planned investigation, with all necessary datal inputs included. In findings of this work there are drafted and demonstrated procedures, how to obtain and cultivate needed data ,so it was possible to compare it with technical literature.
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