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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Image analysis of the brand PiM`s
 Vemeová, Daniela ; Zamazalová, Marcela (advisor) ; Koudelka, Jan (referee)
PiM's is young brand on the market, that is interesting by its courageous modern strategy. Main aim of my master thesis is reveal perception of the brand PiM's by consumers and compare it with its identity. Thesis is devided to theoretical and practical part. In theoretical part I defined term brand and its basic characterictics. Also I defined PiM's history and brand identity. In methodological part I chose and defined methods suited for analysis of the image. In practical part I applied methods as analysis of secondary data and survey by on-line questionaire. On these basis, I enlisted important information about image of the brand PiM's. By comparison of identity and image I reach the whole analysis of the image and I gave recommendations, how to built image successfully in the future.
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Zobrazovanie ženských a mužských rolí v reklame
 Vemeová, Daniela ; Koudelka, Jan (advisor) ; Zamazalová, Marcela (referee)
Cieľom mojej Bakalárskej práce bolo na základe teoretických poznatkov reklamy a genderu bližšie charakterizovať zobrazovanie mužov a žien v reklame, v ich typických rolách, a následne v praktickej časti metódou obsahovej analýzy časopiseckej reklamy bližšie charakterizovať ich zobrazenie v časopisoch.
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