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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy of a Company
 Tučková, Alena ; Galko, Lenka (referee) ; Kaňovská, Lucie (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.
Detailed record
Marketing Strategy of a Company
 Tučková, Alena ; Galko, Lenka (referee) ; Kaňovská, Lucie (advisor)
The aim of this master’s thesis is the suggestion of marketing strategy for Kilion Company. The first part of the thesis is description of theoretical resources. The second part is focused on analysis of the current situation of the company and the marketing environment. Based on these analysis and theoretical findings, I worked out a marketing strategy which contains a couple of proposals and measures to eliminate or correct the deficiencies.
Detailed record

See also: similar author names
3 TUČKOVÁ, Adéla
3 Tučková, Adéla
2 Tučková, Anna
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