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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Influencer Marketing as a Modern Tool for Communication on Social Media and its Proposal to Use in Selected Company
 Novotný, Petr ; Trunečková, Iveta (referee) ; Chlebovský, Vít (advisor)
In 21st century, digital marketing represents inseparable part of marketing communication, where social media are increasingly significant in the field. The thesis reflects from the basics of internet marketing and then follows to the principles of influencer marketing on suitable social networks for this communication tool. The practical part analyzes the present use of social media by the brand MANA and its competitors. The conclusion of the analysis will be also used to propose an application to improve the brand awareness with this marketing method.
Detailed record
Influencer Marketing as a Modern Tool for Communication on Social Media and its Proposal to Use in Selected Company
 Novotný, Petr ; Trunečková, Iveta (referee) ; Chlebovský, Vít (advisor)
In 21st century, digital marketing represents inseparable part of marketing communication, where social media are increasingly significant in the field. The thesis reflects from the basics of internet marketing and then follows to the principles of influencer marketing on suitable social networks for this communication tool. The practical part analyzes the present use of social media by the brand MANA and its competitors. The conclusion of the analysis will be also used to propose an application to improve the brand awareness with this marketing method.
Detailed record

See also: similar author names
4 Trunečková, Irena
2 Trunečková, Iva
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