National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy of Company
Trtílková, Lucie ; Glatzová, Hana (referee) ; Mallya, Thaddeus (advisor)
This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.
Marketing Strategy of Company
Trtílková, Lucie ; Glatzová, Hana (referee) ; Mallya, Thaddeus (advisor)
This Diploma thesis concretely analyses methods promotion of products, meaning of marketing department in a company and means of promotion efficiency meansurement. It further analyses existing marketing structure of the company Tescan, Ltd. and it contains recommendations and proposals of improvement present position for this company.

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